Sr. Campaign Manager - Media

Chamberlain Group • Oak Brook, IL

8d

About The Position

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily. This role is part of Chamberlain Group’s Marketing team. The Sr. Campaign Manager leads the paid media presence of Chamberlain group across all business units (Residential and Commercial businesses) for North America. This role drives advertising strategy and activities informed by the consumer journey, including paid media planning and campaign development, tracking, analysis and optimization. This role works closely with all media agencies to deliver critical brand-building and demand-driving advertising plans that improve brand awareness and consideration that ensure the brand is reaching our target consumer with relevant, distinct, and buzz-worthy paid content. The Sr. Campaign Manager is expected to lead a small media team and embody Chamberlain values. They will own the media budget, channel strategy and allocation to drive results and deliver revenue across all business units. This role requires a minimum of a Bachelor's Degree in Business, Marketing, Communications or relevant field and 8+ years of media strategy and planning experience across offline, digital, and experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, attention and engagement metrics. They will need a strong work ethic with experience leading successful performance-driven media teams. Leads by example and develops, coaches, and mentors team and career development.

Requirements

• Bachelor's Degree in Business, Marketing, Communications or related field
• 8+ years of media strategy and planning experience across offline, digital, and programmatic
• Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, attention and engagement metrics
• Experience tracking campaign ROI, budget management, and allocation of strategic budget and resources to maximize return on investment
• Deep understanding of the US media landscape and audience trends
• Deep understanding of audience segmentation and data strategy
• A highly strategic media thinker, with proven brand campaign leadership experience
• Ability to create highly effective media strategies to develop pipeline for commercial business
• Strong people leader with ability to coach and mentor team
• Strong communication skills (written & verbal) with the ability to clearly deliver information to a variety of audiences
• Confidence in communicating across the organization, with cross-functional stakeholders, and to executive leadership
• Ability to travel up to 10% of the time mainly in North America

Nice To Haves

• Strong understanding of the smart home category and emerging trends preferred
• Strong organizational and project management capabilities to plan, execute, and monitor multiple marketing campaigns simultaneously, ensuring timely delivery and adherence to deadlines preferred
• Creative, yet analytical mindset with the ability to use data to drive decision-making and measure campaign effectiveness preferred
• Creative thinking and problem-solving skills, with a keen eye for detail and a passion for innovation preferred
• Ability to provide leadership, mentorship, and build internal culture preferred
• Adept at working in a cross-functional organization preferred
• Comfortable in a hyper-growth, fast-paced, and self-starter environment for a large consumer brand preferred
• Demonstrated ability to interpret marketing data and analytics to draw insights, make data-driven decisions, and optimize campaign performance preferred

Responsibilities

• Lead media buying across major media partners and tech platforms, identifying the right channel mix and partnering cross-functionally in Residential and Commercial teams to deliver best-in-class campaigns
• Manage all external agencies to deliver best-in-class media plans and media placement for products and services, partnering with Brand and PR agencies to develop cohesive plans
• Leading paid media tactical planning, execution, learning plan, analysis & optimizations
• Partnering with brand marketing team to consistently represent product positioning and key marketing messages in paid, earned and social channels
• Partnering with demand gen team to create cohesive user journeys between paid, earned and owned touchpoints
• Own attribution, tracking, analyzing, and reporting results on campaign performance with development of multi-touch attribution and media mix modeling methodologies, develop reporting cadence and KPIs to track success of campaigns
• Lead annual media campaign strategy development, planning and execution across Chamberlain Group’s portfolio of products and services
• Drive meaningful media innovation grounded in data, consumer trends and best practices to create consumer impact
• Act as a trusted partner and in-house subject matter expert to the broader organization, providing thought leadership and a clear vision for Media campaigns
• Establish best-in-class practices and procedures across traditional and modern media channels
• Collaborate with the analytics team to oversee campaign management and reporting, including in-depth analytics of LTV, CAC, ROI, and incrementality
• Manage the testing framework and feedback loop for the brand team to continuously iterate on creative assets, and execute experiments and conversion tests to improve LTV/CAC ratios
• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
• Protect Chamberlain Group’s reputation by keeping information confidential
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
• Contribute to the team effort by accomplishing related results and participating on projects as needed
• Motivate and lead a high performance team by attracting, developing, engaging and retaining team members
• Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company’s policies
• Maintain transparent communication by appropriately communicating organization information to team through department meetings, one-on-one meetings, appropriate email, IM and regular interpersonal communications
• Lead and motivate individuals and teams to create a workplace culture that is consistent with the CG mission, vision and values
• Manage performance marketing team, ability to coach and mentor. Should develop vision for team with a player/coach mentality, working to enhance and attract best talent and create career development opportunities for the team

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level