Paid Media Campaign Manager (Remote)

M3USA•Fort Washington, PA

19d•Remote

About The Position

The Paid Media Campaign Manager will deliver strategic, data-driven paid media solutions and insight-driven storytelling that bridge campaign performance with client goals. The Paid Media Campaign Manager connects tactical media execution with strategic planning and reporting to maximize visibility, engagement, and applicant conversion across NAS’s top client accounts.

Requirements

5+ years of experience in paid media campaign management, strategy, or analysis across multiple platforms (search, social, display, programmatic)
Advanced working knowledge of Google Ads, Meta Ads Manager, programmatic platforms, and data visualization tools (Looker Studio, GA4, Talentegy)
Strong analytical skills with the ability to connect campaign performance to business and hiring outcomes
Ability to build and interpret reports independently, providing strategic recommendations that drive continuous improvement
Skilled in translating data into actionable insights for client and internal presentations
Excellent verbal and written communication skills; able to synthesize complex data into meaningful narratives
Strong organizational and project management skills; able to manage multiple campaigns and priorities simultaneously
Deep understanding of digital metrics, attribution models, and candidate journey tracking
Proficient in cross-functional collaboration and process documentation to ensure campaign and reporting accuracy
Bachelor’s degree in Marketing, Communications, Advertising, or a related field preferred

Nice To Haves

Experience in recruitment marketing or employer branding preferred; B2C or B2B experience with strong analytical storytelling will also be considered
Google Ads, Meta Ads, and programmatic platform certifications preferred

Responsibilities

Serve as the strategic bridge between Account Directors and Paid Media Strategy Leads, ensuring alignment between campaign planning, execution, and client objectives
Collaborate with Account Directors to develop informed paid media strategies that reflect hiring demand, talent audience behavior, and client KPIs
Contribute to media planning sessions and briefs, offering insights on channel mix, audience targeting, and optimization strategies
Partner with Media Analysts and Paid Media Strategy Leads to develop and maintain campaign reporting dashboards across Google Ads, Meta Ads, programmatic, and other paid channels
Analyze campaign performance data to identify trends, optimization opportunities, and actionable insights that connect media performance to business impact
Support Account Directors in client-facing presentations, articulating campaign performance narratives and demonstrating the “why” behind strategy recommendations
Guide the creation of quarterly and monthly paid media reports that clearly communicate results, performance shifts, and next-step recommendations
Collaborate cross-functionally with Creative, Analytics, and Engineering teams to ensure accurate campaign setup, tagging, and reporting integrity
Partner with internal teams to test, document, and share best practices for campaign planning, data storytelling, and optimization
Stay current with paid media platform trends, algorithms, and recruitment marketing innovations to inform strategic recommendations