Sr. Campaign Manager

Cadent • New York, NY

2d • $75,000 - $92,000

About The Position

Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit Cadent.com. As a Campaign Manager, Cross Platform Activation, you will be responsible for executing marketing campaigns on various platforms for paid search, social media, and retail media. This role involves a combination of data analysis, creative problem-solving, and cross-team collaboration to ensure campaign success and client satisfaction. You will be a key player in optimizing performance, driving efficiencies, and contributing to the development of best practices within the department.

Requirements

• 1 to 4 years of experience in campaign management of paid search and social media advertising, or at least 4 years of relevant professional work experience (e.g., Operations, Technology, Finance, Economics, Engineering, etc.).
• College degree in Marketing, Business, Economics, Mathematics, Computer Science, Statistics, or a related field.
• Ability to thrive in a fast-paced and high-growth work environment.
• Strong understanding of auction-based media buying and campaign optimization tactics.
• Ability to translate business concepts into online marketing strategies, and vice versa.
• Team player with strong communication and collaboration skills.
• Fluent in Excel

Responsibilities

• Serve as a subject matter expert in paid search and social media marketing.
• Execute campaigns on different platforms, including Google Ads, Meta, TikTok, Walmart Connect, and LinkedIn.
• Ongoing management of campaign performance, delivery, and profitability across search and social platforms.
• Analyze data and implement optimization tactics to execute advertising campaigns based on client objectives.
• Develop actionable insights and make recommendations to the internal Client Services team.
• Monitor and analyze reporting on a frequent basis to ensure optimal delivery and performance of campaigns.
• Contribute to the development of best practices for the Cross Platform Activation team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees