Sr Campaign Lead

CDW•Chicago, IL

1d•$88,000 - $126,200

About The Position

We’re looking for a strategic, results-driven Senior Campaign Lead to lead the development and execution of high-impact, integrated marketing campaigns and events. In this role, you will orchestrate cross-functional programs that align digital, content, and event strategies to drive pipeline, elevate brand presence, and deepen customer engagement. The ideal candidate brings a strong command of the B2B tech buyer journey, sharp analytical instincts, and proven experience managing complex campaign initiatives in a matrixed environment.

Requirements

Bachelors degree and 5+ years of experience in B2B marketing, preferably in a technology, SaaS, or enterprise software company OR 9+ years of experience in B2B marketing, preferably in a technology, SaaS, or enterprise software company
Proven success in developing and leading integrated marketing campaigns with measurable business results.
Strong understanding of the B2B customer journey, segmentation, and account-based marketing (ABM) strategies.
Experience leading cross-functional teams and influencing senior stakeholders across marketing, product, and sales.
Deep expertise in campaign planning, content strategy, digital channels, and performance measurement.
Exceptional communication, presentation, and stakeholder management skills.
Highly organized, proactive, and adaptable with strong project management capabilities.

Nice To Haves

Experience managing or mentoring team members.
Background in industry-specific or global campaign execution.
Familiarity with intent data, lead scoring, and funnel velocity strategies.
Hands-on experience with marketing automation platforms (e.g., Marketo), CRM (e.g., Salesforce), and analytics tools (e.g., Tableau, Power BI).

Responsibilities

Own the development and execution of full-funnel, multi-channel campaigns tied to business goals across key segments, industries, or product areas.
Lead cross-functional campaign teams—including performance marketing, field marketing, digital, and sales enablement—from strategy through execution.
Drive alignment across content, digital, and events to create cohesive campaign experiences across the funnel.
Serve as the strategic campaign lead for high-priority GTM initiatives, power play launches, and revenue-generating programs.
Collaborate with leadership to shape campaign strategies that support company-wide objectives and sales motions.
Analyze campaign performance and business impact (MQLs, pipeline contribution, conversion rates, ROI), and recommend continuous improvements.
Drive alignment with sales teams to ensure campaigns are actionable, measurable, and effective throughout the funnel.
Mentor junior campaign team members and contribute to the development of best practices, playbooks, and scalable processes.
Manage campaign budgets, timelines, agency/vendor partnerships, and resource allocation to ensure quality and efficiency.
Collaborate with event marketing and field teams to incorporate virtual, field, and industry events into campaign plans.
Shape event strategy by campaign stage (e.g., awareness webinars, mid-funnel workshops, ABM executive events).
Oversee event-related deliverables including invitations, promotional plans, booth messaging, and follow-up sequences.
Analyze campaign + event performance and optimize based on engagement, lead quality, and pipeline contribution.