Senior Campaign Manager, Loyalty

Circle K•Charlotte, NC

17h

About The Position

The Senior Manager, Loyalty will be responsible for driving customer engagement and long-term loyalty through the Inner Circle program. This role will oversee 360-degree campaign strategy, execution, and optimization while working cross-functionally with internal teams, external agencies, and business unit leaders. The Senior Manager will lead campaign planning, media execution, creative development, data analytics, and post-mortem analysis—ensuring that all loyalty marketing initiatives align with business objectives and customer insights.

Requirements

Outstanding ability to think creatively and identify and resolve problems
Excellent analytical, organizational, project management and time management skills
Must be able to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines
High level of integrity, autonomy, and self-motivation
Must be able to perform the essential duties and responsibilities as described above
Must be able to follow state, federal and company guidelines
Bachelor’s degree in Marketing, Business or related field required, MBA preferred.
Minimum 8 years marketing or business experience, with majority of experience coming from supporting loyalty programs for retailers.
Intermediate BI knowledge; ability to both apply and interpret data practically for use in real-world scenarios
Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products

Responsibilities

Loyalty & Engagement Strategy
Develop and execute the long-term loyalty marketing strategy, ensuring alignment with business goals and customer insights.
Lead the evolution of Inner Circle, enhancing personalization, engagement, and retention.
Partner with internal teams to refine loyalty offerings, including promotions, benefits, and digital experiences.
Campaign Development & Execution
Own the end-to-end execution of Inner Circle marketing campaigns across paid, owned, and earned media channels.
Develop campaign roadmaps, ensuring strategic alignment and timely execution.
Oversee creative brief development, ensuring messaging and visual consistency.
Lead cross-functional collaboration with media, creative, analytics, and category teams to bring campaigns to life.
Business Unit Support & Expansion
Partner with Business Units (BUs) to support Inner Circle market launches—advising on campaign execution and local optimizations.
Provide guidance on signage, promotions, and customer service materials for new locations.
Travel as needed to support BU launches and ensure smooth program adoption.
Analytics & Performance Optimization
Define success metrics for loyalty campaigns and lead post-mortem evaluations in collaboration with the Analytics team.
Develop reporting dashboards to track campaign KPIs, engagement trends, and business impact.
Utilize A/B testing, consumer insights, and data analytics to optimize campaign effectiveness.
Manage media tracking and dynamic links to measure marketing performance accurately.
Cross-Functional Collaboration & Compliance
Work closely with Legal, Privacy, and Compliance teams to ensure adherence to all customer data regulations.
Partner with external agencies, including PR, creative, and digital media vendors, to enhance loyalty initiatives.
Lead stakeholder communication and presentations for executive business reviews.