Sr. Buyer, Video and Programmatic Media

Ovative Group•Minneapolis, MN

18d

About The Position

The Senior Buyer position is an opportunity for an experienced candidate to take the next step in a responsibility at a fast-growing company that has the highest standards of talent, fun, and client success . The ideal candidate demonstrates great critical thinking, strong detail-orientation, so lid understanding of the national linear television landscape, and phenomenal media outlet management . Their role will play a pivotal part in helping Ovative continue our journey toward measuring and optimizing paid media to the true enterprise impact, not solely ecommerce impacts.

Requirements

3 + years of experience directly responsible for national traditional media buying
Great communication and client management skills
Proven track record of success driving positive results through traditional channels
Proven mastery of the following: National TV media buying
Ability to provide pricing estimates utilizing SQAD and/or industry intel
External partner management

Nice To Haves

Strong understanding of digital channels
Previous experience in performance marketing, retail, eCommerce, etc.
STRATA/Freewheel media buying system, including invoice reconciliation
Familiarity with local television/radio and regional buying is a plus, but not

Responsibilities

National Video Investment : National Traditional media strategy & thought leadership: Act as a subject matter expert for National Television ( Broadcast, Cable, Syndication etc. ) by continually evolving Ovative’s approach to best practices , vetting and partnering with new technology companies , managing planning and execution tools, and staying on top of emerging trends
Support higher level, cross-functional marketing strategy projects by providing deep media expertise
Develop and execute media strategies and negotiation approaches aligned with client growth goals
Understand and find synergies across network partners and media channels (Broadcast, Cable, Programmatic, CTV) within the client mix in partnership with other team members
Support the cross-functional marketing team by providing insights and expertise about the role video/audio can play in delivering client goals
Video management & execution Lead day-to-day buy negotiations, execution and stewardship for video investments within an assigned set of clients , including:
Assist planning team to develop thoughtful strategic media recommendations that meet buy spec parameters such as budget, flighting, performance KPIs and partner considerations
Provide insights that will help planning team develop detailed national media recommendations that meet buy spec parameters such as budget, flighting, delivery, unit length splits and other criteria
Maintain productive relationships with national media partners and their sales representatives, keeping up to date on media developments and changes in the landscape
Work with Ovative cross-functional team to review client business performance and adjust buy approaches based on findings
Pull regular reporting and analyze data to inform appropriate optimizations
Manage media invoice reconciliation, including importing electronic invoices, matching them to ordered schedules, troubleshooting discrepancies, securing any needed makegoods , and reconciling creative traffic rotations
Regularly report budgets and delivery for client reporting, including actualizing after invoice reconciliation and posting
Work with partners to gather post-buys and ensure that clients receive all owed delivery
Send traffic instructions and creative assets to network partners
Custom analysis, reporting and insights Internal Agenc y and client relationship management : Work to achieve program objectives and KPIs, p roactively raise concerns as well as provide potential solutions
Provide inputs to develop client communication and as appropriate , presenting those materials to the internal agency team and/or client
Effectively manage & grow client relationship and establish trust and credibility
Recruit, train and manage new Ovative team members
Align with the agency culture of open communication and 360-degree feedback

Benefits

Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day