Manager, Video and Programmatic Media
About The Position
The Manager, Video & Programmatic Media (VPM) is a strategic leader responsible for driving enterprise-level growth across Video, Audio, and Display channels — spanning Linear TV, CTV, OLV, YouTube, Streaming Audio, and Programmatic Display. This role partners closely with clients and cross-functional teams to build integrated, full-funnel media strategies grounded in Ovative’s Enterprise Marketing Return (EMR) framework. The Manager leads day-to-day client strategy, execution, and optimization while influencing measurement evolution beyond channel-level KPIs to true business outcomes. This role also manages and develops team members, advances VPM best practices, and plays a key part in helping clients unlock profitable growth through holistic media investment.
Requirements
- 5+ years of experience in Video, Audio, or Programmatic media
- Proven hands-on experience managing campaigns across digital video (YouTube, CTV, OLV, Display)
- 1+ year of people management experience
- Great communication and extensive client management experience (internal or external)
- Sound conceptual and analytical problem-solving skills
Nice To Haves
- Experience leading programs for large-scale brands including omnichannel retail brands or eCommerce businesses
- Experience across both traditional (Linear TV/Radio) and digital video/audio
- Experience with tools such as The Trade Desk, DV360, Google Ads, Nielsen, SQAD, Kantar, Strata, YouGov
Responsibilities
- Lead end-to-end strategy, execution, and optimization across Linear TV, CTV, OLV, YouTube, Streaming Audio, Podcasts, Display, and Native
- Define clear business objectives, channel KPIs, audience strategies, and testing roadmaps aligned to enterprise impact
- Own tactical execution including segmentation strategy, DSP bidding approaches (algorithmic and manual), creative coordination, trafficking oversight, and inventory management
- Drive ongoing optimization informed by performance insights, incrementality thinking, and evolving client business needs
- Translate analysis into clear, actionable recommendations and forward-looking strategic pivots
- Manage complex budgets and flowcharts across channels, ensuring accuracy, pacing discipline, and financial accountability
- Maintain strong relationships with platform and media partners to unlock innovation and performance opportunities
- Serve as a subject matter expert across video & programmatic channels, contributing POVs that elevate client strategy and Ovative best practices
- Partner with paid search, paid social, SEO, analytics, and creative teams to develop integrated, full-funnel media strategies
- Identify cross-channel synergies and incremental growth opportunities within the broader media mix
- Collaborate with Measurement teams to align channel optimization with Enterprise Marketing Return (EMR) and holistic business outcomes
- Proactively evaluate emerging platforms, technologies, and data solutions to advance Ovative’s VPM capabilities
- Own day-to-day client leadership across Video, Audio, and Programmatic channels
- Clearly communicate strategy, performance insights, and optimization recommendations
- Lead recurring meetings, planning sessions, and performance reviews
- Build trusted relationships with client stakeholders and establish credibility through strategic rigor and executional excellence
- Influence clients to evolve their media planning and measurement approaches to drive enterprise impact
- Train and manage Ovative team members
- Foster a culture of open communication and 360-degree feedback
- Inspire your team and direct reports to reach their quarterly, annual, and long-term goals
- Design, implement, and continuously improve operating rhythms, workflows, and processes (e.g., status meetings, intake, prioritization, QA, documentation) that enable a high-performing and organized team.
Benefits
- Access to all office spaces in MSP, NYC, and CHI
- Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
- Generous paid vacation policy
- 401k match program
- Top-notch health insurance options, inclusive of same sex partners
- Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
- Monthly stipend for your mobile phone and data plan
- Sabbatical program
- Charitable giving via our time and a financial match program
- Shenanigan’s Day
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
