Sr. Brand Planning Manager - HOKA

Deckers Brands•Washington, DC

6d•$137,500 - $185,600•Remote

About The Position

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. At HOKA, our mission is to deliver the best product, defy convention, innovate fearlessly, operate thoughtfully, and inspire people to move. Our vision is to empower a world of athletes to fly over the earth. As the Senior Manager of Brand Planning – Road & Trail Footwear Categories, you will serve as a strategic advisor and planning partner to Brand Leadership, Product, and Merchandising teams. You will translate HOKA’s long-term brand strategy into actionable, data-driven financial and operational plans that guide decision-making across the business. In this role, you will lead both long-range (5-Year) planning and Seasonal Merchandise Financial Planning (MFP), ensuring alignment to brand strategy, product lifecycle, and marketplace priorities. You will influence cross-functional teams, provide executive-level insights, and help evolve planning capabilities, tools, and ways of working across HOKA and the broader Deckers organization. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Requirements

Curious, strategic, and analytically rigorous, with strong financial acumen
An influential communicator who can translate data into clear, compelling narratives
Have strong experience in the footwear and apparel industry, ideally in performance/athletic categories
Demonstrate a proven track record of developing and maintaining strong cross-functional partnerships
Bachelor’s degree or equivalent experience
6+ years of experience across strategic planning, merchandising, consulting, category management, or product operations
Experience in consumer products industries (footwear, apparel, sporting goods, or related)
Proven ability to influence senior leaders and drive cross-functional initiatives
Deep understanding of financial planning, KPIs, and merchandise planning concepts
Strong proficiency in Excel and PowerPoint; experience with Tableau or data visualization tools preferred

Responsibilities

Lead development of the 5-Year Brand Plan across fiscal years, seasons, categories, and key franchises
Align plans with brand strategy, product lifecycle, and financial targets
Partner with Brand Leadership, Finance, and Merchandising to drive alignment and clarity on long-term priorities
Develop seasonal financial plans that ladder to long-term targets and KPIs
Provide strategic guidance on SKU productivity, assortment architecture, and lifecycle management
Support S&OP processes with clear reporting and actionable insights
Deliver executive-level insights on risks, opportunities, and performance trends
Translate marketplace trends, competitive intelligence, and seasonal hindsight into forward-looking strategies
Build executive-ready reporting, dashboards, and ad hoc analysis to support decision-making
Influence and align cross-functional teams across Product, Merchandising, Finance, and Marketing
Drive consensus and clarity across a complex, matrixed organization
Champion continuous improvement in planning tools, processes, and operating rhythms
Serve as a trusted thought partner, bringing perspective—not just data—to key business decisions

Benefits

Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle

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