Sr. Brand Manager

General Mills•Golden Valley, MN

2d•$126,700 - $211,200•Hybrid

About The Position

At General Mills, we're not just making food; we're crafting experiences. We're a company driven by a passion for innovation, a commitment to our brands, and a deep understanding of the ever-evolving consumer landscape. Our portfolio spans a broad range of categories across both human and pet food. And we're reigniting growth through superior demand generation and building industry-leading capabilities. This is an exciting time to join our team. About the Role: Brand Management at General Mills is the engine of our success. We're looking for dynamic, data-driven marketers to join our team and lead the charge in shaping the future of iconic brands like Pillsbury, Betty Crocker, Old El Paso, Totino’s, Blue Buffalo, Cinnamon Toast Crunch, Annie’s and more. As a Sr Brand Manager, you'll be a full-spectrum business leader, driving strategy, stewarding brands, and leading cross-functional teams to achieve ambitious growth targets. You'll be the hub of the wheel, making high-impact decisions, developing modern marketing strategies, and leading teams to deliver exceptional results. You'll harness the power of digital marketing and emerging technologies, including AI, to better connect with consumers and accelerate growth. Opportunities Await: We have openings across various types of brand desks, offering a wide array of challenging opportunities: Established Brand Desk: Lead the core business for an iconic brand, driving demand generation, brand strategy, commercial performance, and full P&L ownership. Think big, bold campaigns that resonate with consumers and drive market share. Innovation Desk: Lead the charge on bold, category-disrupting innovations, from concept to commercialization. This is your chance to shape the future of food and leave your mark on the industry. Strategic Growth Channels (SGC) Desk: Develop and execute retailer-specific brand strategies and innovations to drive growth in priority channels like eCommerce, club stores, and small formats. You'll be at the forefront of shaping the future of retail.

Requirements

Bachelor's degree in Marketing, Finance, Business, or related field
10+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy.
Brand Management experience.
Significant experience in brand management for consumer-facing products (CPG/FMCG, food & beverage, pet, or similar everyday consumer goods)
Proven experience leading teams including direct team management experience preferred. Cross-functional team leadership experience also considered.
Proven experience managing a business in a matrixed environment.
Strong commercial and strategic acumen, with experience owning a P&L.
Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences.
Ability to lead through ambiguity and operate with independence.
Familiarity with digital marketing tools, data-driven decision-making, and emerging technologies like AI to enhance brand performance.
Track record of coaching and developing talent
Experience with customer-facing strategies and external partnerships

Nice To Haves

Responsibilities

Build Brands: Lead purpose-driven brand and channel strategies rooted in deep consumer insights and cultural understanding. Develop and execute integrated marketing plans across media, content, innovation, and retail, driving both long-term brand equity and short-term demand.
Run the Business: Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution. Lead annual and long-range planning, forecasting, and business performance analysis. Navigate complex cross-functional relationships to deliver cohesive results.
Lead Teams: Act as a collaborative leader, guiding cross-functional teams through ambiguity to achieve alignment and execution. Coach and develop Associate Brand Managers and early-career talent, fostering a high-performing and accountable team environment.

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