Sr. Manager, Brand Marketing

Neighborly Brands•Irving, TX

52d•Hybrid

About The Position

Are you looking for a place where you can bring your experience developing and supporting strategies for National Brand awareness and assist franchisees in their local markets? Welcome to Neighborly-the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring your experience and be empowered to innovate. As a Sr. Brand Marketing Manager on the Marketing team, a typical day for you will include: Collaborate with cross-functional project team (including representatives from Marketing Leadership, Operations, Training, Digital, Creative, Communications and franchisees) to develop and test relevant and new marketing ideas. Provide effective group and one-on-one coaching to optimize local marketing programs, train franchisees on brand marketing systems, and support them in growing their businesses. Direct and lead all brand activities from a strategic perspective - providing content topics and direction across all marketing department verticals. Responsible for executing strategic brand initiatives as developed annually in brand planning. Develop an annual marketing calendar with dates of national campaigns. Prepare the yearly MAP (Marketing, Advertising, Promotions) fund budget and present to the MAP Council. Oversee the MAP fund budget including monthly review of financials. Plan, execute and gather content for MAP council meetings and present results to the council at regular meetings as scheduled through the year. Provide effective group and one-on-one coaching to optimize local marketing programs, train franchisees on brand marketing systems, and support them in growing their businesses. Bring your skills and be inspired to achieve success.

Requirements

Minimum of 10 years of professional Marketing experience, including 4+ years supervisory experience.
Excellent verbal, written (emphasis on mastery of drafting day-to-day business correspondence required), analytical, and organizational skills required.
Excellent mastery of Microsoft Word, Microsoft Excel and Microsoft Outlook required, with working knowledge or desire to learn Power Point.
Possess excellent diplomatic skills.
Budget management skills and proficiency.
Strong understanding of current online marketing advertising, strategy and best practice.
Ability to thrive in a fast-paced, deadline driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude.
Ability to think critically and to interpret and apply processes across many different areas.
Bachelor's Degree in Marketing

Responsibilities

Collaborate with cross-functional project team (including representatives from Marketing Leadership, Operations, Training, Digital, Creative, Communications and franchisees) to develop and test relevant and new marketing ideas.
Provide effective group and one-on-one coaching to optimize local marketing programs, train franchisees on brand marketing systems, and support them in growing their businesses.
Direct and lead all brand activities from a strategic perspective - providing content topics and direction across all marketing department verticals.
Responsible for executing strategic brand initiatives as developed annually in brand planning.
Develop an annual marketing calendar with dates of national campaigns.
Prepare the yearly MAP (Marketing, Advertising, Promotions) fund budget and present to the MAP Council.
Oversee the MAP fund budget including monthly review of financials.
Plan, execute and gather content for MAP council meetings and present results to the council at regular meetings as scheduled through the year.
Provide effective group and one-on-one coaching to optimize local marketing programs, train franchisees on brand marketing systems, and support them in growing their businesses.