Sr. Brand Manager, Ecommerce Fabric Care

Church & Dwight Co., Inc.•Princeton, SC

1d•Hybrid

About The Position

A collective energy and ambition. A place where you can make a real difference. We’re a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries. United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win. Role Summary The Sr. Brand Ecommerce Manager will demonstrate strategic, market activation, project prioritization and decision-making skills that play a key role in both driving their SBU’s support of that objective. Fabric Care is Church & Dwight’s largest SBU in terms of sales and the leader of ecommerce in this area will have a complex task of creating a roadmap for pureplay profitability, key omnichannel partnerships, overseeing content and strategy for a large portfolio of SKUs and disruptive innovation like AH Laundry sheets, while still managing the standard responsibilities of an Ecommerce brand manager. Success in role will require a self-starter with not only experience driving significant growth but also ensure a sustainable profitable future and drive omnichannel strategy. The ideal candidate will develop an exceptional command of all aspects of their SBU’s ecommerce business. Work Model: This a hybrid role, requiring in-person attendance at our Ewing, NJ office on Tuesdays, Wednesdays, Thursdays, and remote work options on Monday and Friday.

Requirements

Bachelor’s Degree Required, MBA Preferred
7+ years of ecommerce and brand marketing experience
Proven history of driving ecommerce sales growth
Experience establishing ecommerce process across multiple departments and agencies, change management experience preferred
Exceptional skills and demonstrated capability in creating ecommerce reporting systems and strategies with diverse datasets
Proficient in Excel, PowerPoint, Syndicated Data, Trade Promotion Management
Familiarity with key retailer e-commerce operations, platforms, promotional/media vehicles, etc., DTC experience a plus
Motivated self-starter with a desire to lead a step change in brand sales growth online.
Comfortable handling the details as well as thinking about the big picture.
Works autonomously with internal and external teams/agencies.
Demonstrated skills in managing complex processes across stakeholders, using strong interpersonal skills and a heightened level of communication.
Exceptional ability to organize and visualize data to highlight actionable insights via engaging, persuasive storytelling.
Significant passion and aptitude for metrics and quantitative analysis, and ability to turn analysis into action and financial results.
Coach up and across: mentoring peers, developing self and direct reports to their highest potential.

Responsibilities

Leads development of ecommerce strategy: multi-year SBU growth targets, brand-specific roadmap, and business-driven tactical executions with key partners.
Collaborates to ensure commercial organization alignment with broader brand strategies: national marketing, eRetail activation strategy, and digital shelf best practices (i.e. A+ Page, images/video, product name, SEO, mobile optimized). Leads across departments and agencies to define and build a seamless data-driven path to purchase. Accountable for creative team briefings and content approvals.
Identifies channel/customer-specific product assortment and act on priorities via investment mix (trade, CP, shopper and media). Leverages data to measure investment returns and track market performance.
Leads surfacing and implementation of channel/customer-specific requirements including profitability, pricing, packaging, planning, and availability via multi-factor analysis to achieve business and profitability goals. Actively responds by managing menu placement, taxonomy, share of search and digital shelf.
Oversees promotion and campaign management in coordination with agency support and participates in the planning of retailer marketing and media programs through collaboration with cross-functional team. Identifies test and learn beta programs (such as video in search, Amazon post).
Coordinates product launches online with Global New Products and Brand marketing. Brings forward new product opportunities and works with cross-functional team to quickly bring to market while supporting competitive and internal benchmarking to manage existing items, including reviews and content. Regularly update FAQs/content in response, reporting on optimization opportunities back to brand team.
Monitors 3P seller activity and partners with sales and legal to manage unauthorized sellers and counterfeits.
In partnership with director ,online profitable growth, work to drive a robust multi year strategy to improve profitability in ecommerce including packaging innovation for fine reduction, ecommerce exclusive innovation, and portfolio mix management. This workstream will be critical across both Arm & Hammer and Oxiclean.
Will also act as a key liaison to advise on brick and mortar expansion and how to best support via retail media and digital shelf strategy
In partnership with omnichannel team, this person will oversee the fabric care digital strategy across key customers while also partnering with the digital strategy team for appropriate activations.
Given the volume work for this particular SBU, this person will oversee a direct report who will specifically focus on Arm & Hammer laundry ensuring execution of commercialization, content and profitability workstreams and allowing sufficient strategic focus on Oxiclean