Cisco Sr. Brand Manager- Central

CDW•Chicago, IL

6d•$86,000 - $122,400

About The Position

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed. We’re proud to share our story and Make Amazing Happen at CDW. Job Summary The Sr. Brand Manager, Cisco Sales, serves as the primary execution lead for Cisco business strategies and programs. This role is responsible for implementing marketing plans, managing partner relationships, executing co-op and incentive programs, and driving day-to-day operations that support CDW's Cisco sales objectives. Aligned to specific sales areas and working closely with Cisco counterparts, the Sr. Brand Manager translates strategic initiatives into tactical execution, ensuring seamless coordination between CDW sales teams, Cisco partner teams, and internal stakeholders. This individual manages customer growth programs and promotional activities while serving as the go-to resource for Cisco product knowledge, competitive positioning, and sales enablement within their assigned area.

Requirements

Bachelor's degree and 5 years' experience in sales, marketing, product management, or partner management with a technology focus
9 years' experience in sales, marketing, product management, or partner management with a technology focus
4 years of CDW PPM experience and 5 years' experience in sales, marketing, product management, or partner management

Nice To Haves

Strong knowledge of Cisco's product portfolio, including Networking, Security, Collaboration, Data Center, and emerging technologies
Understanding of Cisco partner programs, certifications, and specializations (COOP, MDF, VIP/VIR)
Proven track record in executing marketing programs and managing partner relationships
Experience with solution-based selling and cross-architecture platform approaches
Excellent verbal and written communication skills with the ability to effectively interact with sales teams, partners, and stakeholders
Demonstrated ability to build and maintain strong business relationships at multiple organizational levels
Strong financial acumen with experience managing budgets, tracking ROI, and optimizing program investments
Analytical skills with ability to track performance metrics and identify improvement opportunities
Ability to work effectively in a matrixed environment and collaborate across cross-functional teams
Strong execution focus with proven ability to translate strategies into tactical action plans
Proficient in Microsoft Office applications and business intelligence tools
Excellent presentation and training skills
Self-motivated with ability to manage multiple priorities and meet deadlines
Understanding of IT infrastructure, security, and software transformation trends

Responsibilities

Execute marketing plans and campaigns developed by the Marketing and Solutions team, ensuring alignment with Cisco priorities and CDW strategic objectives
Serve as the primary liaison between assigned sales areas and Cisco partner teams, supporting daily communication channels and coordinating initiatives
Execute and optimize COOP, MDF, VIR, and other Cisco partner investment programs, ensuring maximum utilization and ROI
Provide subject matter expertise on Cisco products, solutions, and programs to sales teams, sales operations, and backbone resources within assigned sales areas
Execute competitive positioning strategies and communicate Cisco differentiation to sales teams and customers
Coordinate sales enablement activities, including training, product launches, promotional programs and activities, and pricing in partnership with Product Managers
Track and report on Cisco sales performance, program effectiveness, and market trends within assigned areas
Manage day-to-day partner communications and coordinate responses to partner requests, program updates, and business reviews
Host Quarterly Business Reviews with Cisco partner teams to review performance and coordinate joint initiatives
Collaborate with segment marketing and sales to execute customer-focused campaigns and solution offerings for Cisco products and support in creating content for collateral and messaging of assigned sales segments
Work with CDW sales to forecast sales volumes and manage inventory planning for Cisco products
Identify and educate sales teams on new Cisco product introductions, transitions, and competitive advantages
Maintain up-to-date knowledge of Cisco's organizational structure, key decision makers, and partner programs
Facilitate necessary Cisco certifications and specializations for CDW team members
Support cross-functional initiatives with Sales, ITS, Architecture, Customer Success, Renewals, and Operations teams