Sr. Brand Manager, Foodservice

McCain Foods USA • Oakbrook Terrace, IL

11d

About The Position

The Senior Brand Manager, Foodservice is a critical member of the Global Snacking team responsible for: developing and executing annual and mid-range portfolio and marketing strategies to deliver the 2030 plan for the channel, unlocking profitable growth through more of the menu. Also, responsible for the marketing mix on the core business, to drive distributor, operator and consumer (if applicable) demand, the Senior Brand Manager, Foodservice will act as a strategic business leader, partnering with sales, innovation, marketing operations, go-to-market, insights and other functional groups within the organization to meet business objectives. The ideal candidate is a proven marketer with strong management skills who is solutions oriented, forward thinking, and leverages a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams and developing talent. Fueled by a passion for the foodservice operator, the customer, and the category, the Senior Brand Manager, Foodservice will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.

Requirements

• Excellent organizational and communication skills
• 7+ years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio of brands within the Consumer Packaged Goods industry, with a minimum of 5 years in food.
• Previous P&L management experience.
• Experience deriving insights from both primary consumer research and syndicated data.
• Expert knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.
• Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with stakeholders.
• Strong commercial acumen and financial know how in the food CPG space in a tier 1 or 2 matrixed organization
• Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness
• Experience of customer facing engagements preferably with one or more of the top5 NA distributor accounts or chain accounts.
• Strong people management and leadership skills with high EQ with 2-3 years of experience managing direct report(s)
• Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
• Experience working strategically and operationally, and adapt to fast paced, ambiguous environments while maintaining accountability.
• High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.
• Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.
• Proven track record in delivering several complex projects at a time
• Proficiency in Excel, PowerPoint, and Word

Responsibilities

• Lead, coach and develop a team of two direct reports, creating an engaged, inclusive and high performing team.
• Sets the vision and long-range strategy in collaboration with internal stakeholders for the core foodservice business, leveraging macro trends, demand space frameworks, operator insights, and market & competitive analyses to identify where to play, and how to win in a way that delivers the 2030 Strategy.
• Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions and end to end execution plans.
• Champions the operator, and consumer, understanding the entire value chain, influencing the broader cross functional team, identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.
• Critical partner to Go to Market Hub counterpart to shape the Foodservice AOC plan , developing innovation, base business and other commercial objectives.
• Set the full funnel marketing spend for the core foodservice business and report on results/ROI.
• Develop portfolio, Brand & Private Label (PL) strategy, inclusive of brand heart development t o grow a family of products/brands that are distinctly positioned.
• This role is responsible for setting a mid term (3 year) brand, portfolio and core strategy inclusive of core non disruptive innovation.
• Lead core PL innovation strategy (non-disruptive) developing and executing line extensions & renovation, inclusive of core product stewardship initiatives.
• Lead execution and tracking of the portfolio architecture strategy, inclusive of portfolio price tiering/ positioning.
• Support monthly IBP, with the go to market hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale.
• Partners intimately with equivalent in the go to market hub to ensure total channel lens and solutions for effective execution.
• Support T1, selective T2 customer engagements led by the Go to Market Hub and sales ensuring business alignment to unlock joint value creation
• Proactively review key brand, product and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of sku profitability and mix.
• Leads ongoing portfolio health, this includes completing product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives, ensuring proper portfolio efficiency and assortment to win in the market.

Benefits

• health coverage (medical, dental, vision, prescription drug)
• retirement savings benefits
• leave support including medical, family and bereavement
• Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees