Sr Associate, Toy Marketing - HW Monster Truck
About The Position
What Your Impact Will Be: Assist on a sub-segment of Hot Wheels Monster Truck but mainly focus on core Hot Wheels Support the development of toy strategy by segment. Support the toy pricing architecture and competitive positioning. Assist in gathering consumer/play insights specific to toy usage and play patterns. Collaborate with Design/R&D to bring toys from concept to shelf. Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity). Provide input to Brand Marketing on packaging, messaging, and feature storytelling.
Requirements
- 2+ years experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
- Project management skills: potential to manage complex product development timelines.
- Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis).
- Financial acumen: Experience with P&L management.
- Experience partnering with cross functional teams (ie design and manufacturing).
- Communication skills: Excellent at storytelling, presentations, and influencing team.
- Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
- Roles in category management, product marketing, or product development.
- Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
- Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
Responsibilities
- Assist on a sub-segment of Hot Wheels Monster Truck but mainly focus on core Hot Wheels
- Support the development of toy strategy by segment.
- Support the toy pricing architecture and competitive positioning.
- Assist in gathering consumer/play insights specific to toy usage and play patterns.
- Collaborate with Design/R&D to bring toys from concept to shelf.
- Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity).
- Provide input to Brand Marketing on packaging, messaging, and feature storytelling.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
