Sr Associate, Toy Marketing - HW Monster Truck

Mattel • El Segundo, CA

13d

About The Position

What Your Impact Will Be: Support the development of toy strategy by segment (core, premium, collector, preschool, etc.). Support the toy pricing architecture and competitive positioning. Assist in gathering consumer/play insights specific to toy usage and play patterns. Collaborate with Design/R&D to bring toys from concept to shelf. Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity). Provide input to Brand Marketing on packaging, messaging, and feature storytelling.

Requirements

• 2+ years experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing
• Project management skills: potential to manage complex product development timelines
• Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis)
• Financial acumen: Experience with P&L management
• Experience partnering with cross functional teams (ie design and manufacturing)
• Communication skills: Excellent at storytelling, presentations, and influencing team
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
• Roles in category management, product marketing, or product development
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics
• Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies

Responsibilities

• Support the development of toy strategy by segment (core, premium, collector, preschool, etc.)
• Support the toy pricing architecture and competitive positioning
• Assist in gathering consumer/play insights specific to toy usage and play patterns
• Collaborate with Design/R&D to bring toys from concept to shelf
• Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity)
• Provide input to Brand Marketing on packaging, messaging, and feature storytelling

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed