Sr. Associate, Cafe Integrated Marketing Strategist| Retail Bank

Capital One•McLean, VA

About The Position

At Capital One, we’re building a leading information-based technology company. Founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. Capital One is consistently ranked on several Best Workplaces Lists, including Fortune’s “100 Best Companies to Work For.” Capital One’s Retail Marketing team is looking for a talented, strategic, and results-focused Senior Associate, Cafe Integrated Marketing Strategist to drive visibility to our brand-defining Cafes. This is an exciting time to join Capital One and our team, as the Cafe network continues to grow. If you are energized by transforming the banking industry with a human-centric approach, being a steward of our brand, growing as a marketer, and driving business results, this is the role for you. Your Role: We are looking for a passionate and detail-oriented marketer with a track record of authoring strategically sound briefs that deliver best-in-class creative across a variety of marketing channels. If you’re a highly collaborative contributor who is adept at bringing ideas to life in creative ways, you may be the perfect match for our Senior Associate, Cafe Integrated Marketing Strategist position. This role will develop marketing for Cafe campaigns that are rooted in consumer insights, business priorities and seasonal context and come to life in channels both within and outside of the four walls of our Cafes. The ideal candidate will be able to think about not just the creative development, but the measurement and optimization of it, as well as the right channel mix to achieve business goals and meet customers where they are.

Requirements

Detail-oriented with strong prioritization skills and the ability to manage multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy
Experienced in brand marketing, multi-channel integrated marketing campaigns and content development.
Experienced in the brand awareness and consideration spaces of the marketing funnel
Effective at working with many stakeholders and cross-functional teams
Able to translate marketing strategies into channel plans and creative tactics
Confident presenting formal recommendations to senior decision makers
Excited by the challenge of influencing & collaborating with various partners of all levels to deliver results
Someone who thrives when navigating ambiguity and working autonomously
A strong team player, focused on achieving results together
Open to mentorship from more senior marketing strategists on our team
Bachelor’s Degree or military experience
At least 2 years of multi-channel marketing experience on client-side or agency
At least 2 years of experience creating and delivering integrated marketing campaigns

Nice To Haves

Marketing experience in financial services or another heavily regulated industry

Responsibilities

Develop channel plans and creative for integrated marketing campaigns that drive Cafe awareness and key Bank brand equities
Partner with cross-LOB teams to develop an always-on content strategy that tells Capital One products, features and experiences stories across in-Cafe channels like digital signage
Author sound creative briefs, test plans and strategies to guide breakthrough work rooted in consumer insights and drive continued performance and optimization against KPIs across channels
Collaborate with our creative team and agencies to optimize creative assets and deliver best-in-class marketing communications
Work cross-functionally with teams such as brand, business, creative, legal, operations, retail merchandising and corporate communication partners to drive compelling messaging strategies and channel plans that drive awareness of Cafes and deepen understanding of the Cafe value proposition
Champion and adhere to risk management processes and policies

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume