Sr Associate Brand Manager - Remote Eligible

General Mills•Golden Valley, MN

6d•$93,700 - $156,300•Remote

About The Position

The Sr. Associate Brand Manager (Sr ABM) will own execution of our marketing strategy, driving brand growth across eCommerce, Retail, and Direct to Consumer (DTC) channels in a fast-paced startup environment. This role is accountable for building and activating campaigns, managing digital performance, and ensuring brand consistency across all touchpoints. The Sr. ABM will also lead and coach a small team, while collaborating cross-functionally to deliver against ambitious year-over-year growth goals. Business: Carbe Diem is on a mission to bring pasta night back to the dinner table with 55% less carbs than traditional pasta and zero compromise in taste & texture. While the business is in the early stages of scaling (<$10MM), we have ambitious growth goals to multiply RNS over the next few years as we expand into Retail.

Requirements

Bachelor's degree in Marketing, Business, or related field.
5+ years of marketing experience/brand management in CPG or related industry.
Proven experience in new product development and commercialization within the CPG industry.
Hands-on experience with digital marketing platforms (paid social, search, email, etc.).
Strong skills in content creation and brand storytelling across multiple channels.
Proven ability to analyze performance data and translate insights into action.
Strong business acumen with an understanding of how to translate marketing initiatives into business results.
Demonstrated ability to manage projects end-to-end in a fast-paced, resource-constrained environment.
Excellent communication and collaboration skills to work cross-functionally and with external partners.

Nice To Haves

Familiarity with eCommerce and retail marketing, including PDP optimization and shopper marketing.
Experience managing or mentoring.
Comfortable with marketing analytics & tools.
MBA Preferred
Emerging Brand Experience

Responsibilities

Brand & Growth Leadership: Own overall brand strategy and serve as the central marketing leader, ensuring a cohesive, integrated approach across all consumer touchpoints to build brand equity and drive profitable growth.
Annual Marketing & Financial Planning: Lead annual marketing planning and execution across digital, retail, and DTC channels, delivering against business priorities and financial targets (RNS & Profit).
Innovation, Product & Packaging Strategy: Drive the end-to-end innovation pipeline—from consumer insight and concept development through commercialization—while leading packaging strategies that balance brand impact, cost efficiency, and consumer appeal.
Integrated Marketing, Pricing & Go-to-Market Strategy: Develop comprehensive marketing and promotional plans across media, digital, PR, and trade, and partner cross-functionally to inform pricing and go-to-market decisions that optimize revenue and market share.
Consumer Insights, Performance Marketing & Analytics: Leverage consumer research, advanced analytics, and paid media to drive acquisition, conversion, and retention, tracking key KPIs (CAC, LTV, ROAS, brand health) and optimizing performance.
Content, Creative & Brand Stewardship: Lead brand storytelling and creative development across packaging, digital, social, email, and retail, ensuring consistent brand identity and execution excellence.
People, Budget & Cross-Functional Leadership: Develop and coach team members, manage the marketing budget for ROI, and collaborate closely with Sales, Supply Chain, and senior leadership to align on growth drivers.

Benefits

Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

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