Sr Associate Brand Manager - Broth

Campbell's•Camden, NJ

12d•$115,300 - $165,700

About The Position

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees. How you will make history here... Shape the future of the Broth, Stock and Bone Broth business by driving strategic brand growth and innovation across a dynamic consumer landscape. Lead initiatives that evolve brand foundations and ensure long-term pipeline sufficiency and optimize portfolio architechure through innovation and insight. Champion data-driven decision-making and cross-functional collaboration to deliver impactful brand experiences. Influence how our iconic brand shows up across consumer touchpoints, ensuring relevance and resonance in a rapidly changing market. Be a thought leader and galvanizer across functions, driving brand and business goals forward through innovation and commercialization.

Requirements

Bachelor’s degree required
3+ years of brand management experience (MBA may count for some experience)
Strong strategic, creative, and analytical thinking skills
Proven ability to lead and influence cross-functional teams and external partners
Excellent communication and presentation skills across all organizational levels
Proactive and adaptable mindset with the ability to manage shifting priorities
Strong business and financial acumen with analytical rigor
Ability to manage multiple projects under tight deadlines in a dynamic environment

Nice To Haves

MBA strongly preferred
Food and Beverage or CPG experience preferred
Experience with integrated business planning and product development
Familiarity with data visualization tools or platforms for performance tracking
Exposure to agile marketing practices or innovation frameworks
Passion for consumer behavior and emerging trends

Responsibilities

Brand Strategy & Foundations Develop strategic frameworks for 3–5 year growth plans to ensure innovation pipeline sufficiency.
Evolve brand foundations to reflect changing consumer needs and market dynamics.
Provide insights to inform product development and brand positioning.
Manage Commercialization Projects Partner with cross-functional teams to build a pipeline of new products and platforms that align with strategic brand goals.
Oversee full lifecycle from concept to execution.
Lead cross-functional teams to deliver projects on time and within budget.
Communicate project status, risks, and opportunities to internal stakeholders.
Business Planning & Execution Collaborate with brand operations to inform monthly integrated business planning cycles.
Track KPIs and business performance metrics to assess success and identify improvement opportunities.
Market & Competitive Intelligence Become the business expert on the Broth business and the competitive landscape.
Synthesize multiple data sources to guide strategic decisions and recommend actionable solutions.
Identify emerging trends, consumer needs, and market gaps.
Brand Activation Collaborate with consumer insights, integrated marketing and sales to develop campaign KPIs and tactical plans aligned with brand positioning and target audiences.
Ensure consistent brand expression across all consumer touchpoints, including in store, digital, social, PR, and media.

Benefits

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
Campbell’s offers unlimited sick time along with paid time off and holiday pay.
If in WHQ – free access to the fitness center.
Access to on-site day care (operated by Bright Horizons) and company store.
Giving back to the communities where our employees work and live is very important to Campbell’s.
Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

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