Sr Analyst, Marketing Analytics

Hasbro, Inc.•Boston, MA

54d•Onsite

About The Position

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. Hasbro is seeking aâ¯Senior Analyst of Marketing toâ¯lead data analysis, develop strategic insights, and ensure that data-driven decisions inform every aspect of our marketing. In this role, you will be digging into the inner workings of campaigns to better understand how they are impacting Hasbro's business, making it ideal for a detail-oriented professional who excels at transforming data into actionable strategies, delivering measurable impact from campaign analysis, and supporting a diverse team of stakeholders. Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday - Thursday at Hasbro's new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday -Thursday at Hasbro's HQ in Pawtucket, RI

Requirements

Bachelor's or Master's degree in Data Science, Marketing Analytics, Business, Statistics, or a related field.
5 years of experience in data analysis, marketing analytics, or related fields, preferably within an advertising or digital marketing agency.
Strong knowledge of analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI, SQL).
Proficiency in data manipulation and visualization software (Tableau, PowerBI), as well as data languages such as SQL, R, or Python.
Demonstrated ability to translate complex data insights into actionable recommendations for stakeholders at all levels.
Excellent communication, presentation, and indirect management skills.
Strong organizational and time-management skills, with the ability to maintain flexibility while handling multiple projects and meet deadlines.
Experience with A/B testing, segmentation analysis, and digital campaign measurement.
Proven success in a fast-paced, collaborative, and client-focused environment.
Proficient in MS Office

Nice To Haves

Familiarity with statistical modeling and machine learning techniques is a plus.

Responsibilities

Oversee the design and development of campaign and competitive performance reports
Track campaign performance, provide data necessary for testing, and deliver insight based recommendations to optimize results for marketing efforts.
Synthesize analytical findings and recommendations for use in larger reports for both marketing teams and teams in other business units in an understandable, impactful way.
Wrangle Hasbro Marketing's data and analytical outputs in collaboration with data engineering to manage data collection, transformation, and storage practices
Analyze large datasets to identify patterns, trends, and actionable insights that can influence and optimize advertising campaigns.
Ensure alignment of campaign goals with data-driven objectives, effectively translating marketing efforts into analytics strategies.
Provide oversight for external agency and partner reporting, ensuring impact of outsourced efforts and analysis.
Build and document processes by fostering a collaborative team culture focused on continuous learning, innovation, and process improvement.
Present data insights and trends during cross-functional meetings, showcasing the impact of the marketing's work on business objectives.
Collaborate with media, creative, executional, and analytic teams to ensure data and analytics are seamlessly integrated into marketing's planning and strategy work.
Stay current with emerging analytics tools, technologies, and methodologies to drive operational excellence.