Sr. Analyst, Title Marketing Insights and Analytics

NBCUniversal•Universal City, CA

1d•$75,000 - $100,000•Hybrid

About The Position

NBCU’s Decision Sciences Media Analytics team is seeking a Senior Analyst who blends strong analytical experience and strategic prowess to leverage various data sources to drive cross-platform audience and marketing insights. The person in this role will report directly to the Director of Title Marketing Analytics within the Media Analytics team and will support multiple marketing teams within NBCUniversal Television & Streaming, including Peacock. The Sr. Analyst will play a key role in gathering data and delivering audience reports that guide strategic decisions for title campaigns. The ideal applicant will be data driven, a strategic thinker, and a strong communicator with the ability to quickly learn to use and draw insights from various research tools.

Requirements

Bachelor’s degree with 2+ years of experience in Media research or analytics role
Experience working with Nielsen NPower (i.e., Reach & Frequency, Duplication, Segmentation)
Must be well versed in Microsoft Office applications with significant experience working with Excel and PowerPoint
Experience identifying, segmenting and building audiences
Experience querying large datasets with SQL, BigQuery, Databricks, Excel, or other similar data analysis tools
Strong attention to data quality, with the ability to troubleshoot inconsistencies and ensure accuracy.
Ability to identify, distill, and articulate clear and actionable stories, insights and recommendations from a variety of data points and sources

Nice To Haves

Passion for the media industry, especially in television and streaming
Familiarity with new and emerging measurement sources (i.e., iSpot, TVision, VideoAmp)
Experience working with large datasets and data management/visualization tools (i.e., Tableau, Domo, Power BI)
Ability to handle multiple assignments and meet deadlines in a fast-paced environment
Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment
Effective communicator and collaborator with strong project management and problem-solving skills.
Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose.

Responsibilities

Uncover trends, patterns, and key drivers within data to inform strategic decision-making and optimize media strategies for the NBCU/Peacock business
Play a pivotal role in driving marketing and audience strategy by identifying audience opportunities and assessing campaign impact on title and franchise level performance
Leverage various 1st party and 3rd party data sources (e.g. Nielsen) to produce impactful reports and insights to drive audience targeting
Lead process for building audience profiles for key titles and franchises
Assess audience growth and overlap trends across linear and streaming to identify marketing opportunities
Track pre-premiere indicators to quantify content momentum and the health of campaigns
Run correlation analyses to determine key indicators of future title success
Develop media learning plans to guide various awareness and brand lift studies
Lead ad-hoc analyses to address time-sensitive questions and uncover emerging trends
Engage with new tools and data sources to enhance audience and media reporting
Contribute to cross-channel measurement efforts, triangulating learnings across other techniques including Marketing Mix Modeling, attribution, and experiments
Ensure data alignment with wider Advanced Analytics team; help standardize NBCU Media Group’s Measurement approach