Sr. Analyst, Marketing Analytics & Measurement

Ovative Group•Minneapolis, MN

24d•$75,000 - $93,000

About The Position

About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. About the Role: In this role, you will serve as an expert on our Measurement Solutions team, helping clients get the most value from marketing measurement. You will support 2–3 client engagements as a core measurement contributor, partnering closely with account and measurement leads. You will play a key role in the development, direction, and success of these engagements. Measurement Solutions work focuses on connecting the dots between data, analytics, and business realities to drive marketing activation value for large-scale marketing clients. This includes getting into the data to perform analytics that drive media optimizations, as well as supporting in-market testing—from test design and setup through test readouts and final recommendations. This role involves significant client engagement and requires strong communication and partnership skills. You will be an expert in how marketing measurement technology works and how to leverage it to advance marketing activation (testing, analysis, etc.) and unlock tangible business value for clients. Our approach to marketing measurement is a key differentiator of Ovative Group.

Requirements

3+ years relevant professional work experience
Excellent communicator & collaborator between multiple client & internal teams
Able to connect complex marketing data & situations into tangible business paths
Experience within marketing industry (digital marketing preferred)

Nice To Haves

Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc)
Experience related to in-marketing testing for marketing investments (ex: Incrementality test using a holdout of a geographical area or customer holdout)
Experience using Sequel to gather data or run analytics on datasets
Experience working with MMM/MTA marketing models
Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc)

Responsibilities

Deliver best-in-class client experience on client engagements by helping craft and deliver workplans, workstreams, and analytics
Partner with Ovative client leaders on client success, opportunities, & optimal approach to ensure the client is happy and getting value from marketing measurement
Develop cross-channel activation roadmap for clients, focused on driving enterprise goals
Develop visualizations to clearly communicate complex ideas to clients & the internal team
Apply best practices to analyze client media performance data to identify trends and opportunities for improvement
Translate cross-channel analysis, reporting & observations into business insights and actionable recommendations
Perform ad-hoc deep analysis to uncover key opportunities and translate into actionable recommendations
Support & advise clients and Ovative media teams on test design, execution, and recap analysis
Develop subject matter expertise in omni-channel, advanced media measurement tools such as multi-touch attribution, online-to-offline matching, media mix modeling
Develop and educate peers on new methods of improving activation/insights
Support internal teams at Ovative in driving the greater value from using Media Mix Models (through education & guidance)
Work with internal Ovative teams to come up with marketing solutions/value-adds plays
Address complex, open-ended analytics requests in a structured manner
Identify & focus on what matters most to move the client's business forward
Structure activation work and communication to drive most critical/fundamental business goals

Benefits

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential. Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit. Tangible amenities we enjoy:
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Flexible paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day