Marketing Measurement & Analytics, Associate Director

Wray Ward•Charlotte, NC

About The Position

We are seeking a visionary and result-driven Marketing Measurement & Analytics Associate Director to lead our agency’s evolution in media and marketing effectiveness. This is an instrumental senior leadership role responsible for acting as the in-house expert and thought leader responsible for defining, elevating, and implementing our measurement and analytics capabilities, moving beyond siloed reporting to deliver holistic, incrementality-focused insights across the entire client portfolio. This includes developing measurement frameworks, predictive models, and experimental designs, while also leading data governance and translating complex data findings into clear, actionable insights for both clients and internal teams. You will bridge the gap between complex data and actionable media strategy for our largest clients.

Requirements

5-7 years experience working in marketing data and analytics with a background in media performance data and measurement
Proven understanding of the nuances of measurement across key modern channels and the relationship between brand and performance marketing
Data visualization experience using BI tools such as Tableau or Google Data Studio
Experience working with data centralization tools such as Funnel, Salesforce, or BigQuery
Proficiency in SQL and experience building custom models in forecasting impact and design experiments
Agency or marketing department experience reporting on digital campaigns and website performance
Proven history of developing valuable and actionable monthly reporting for clients and internal teams
Strong organizational skills to effectively manage multiple projects at a time
Self-starter with demonstrated experience managing or mentoring a small team
Effective problem-solver and generator of creative, innovative solutions
Exceptional written and verbal communication skills with the ability to simplify complex concepts to senior clients and cross-functional partners
Bachelor’s degree

Responsibilities

Serve as the analytics expert and thought leader for the agency, leading the development and implementation of advanced measurement and analytics programs
Define, champion, and execute a comprehensive unified measurement strategy that integrates econometric modeling, user-level data, and experimentation to provide a single source of truth for media effectiveness
Lead the integration of marketing technology for reporting purposes, including analytics, tag management, event tracking, website performance data, media performance data and CRM integrations
Develop measurement solutions and data governance standards that anticipate changes in privacy and new industry tools
Oversee ad operation tags, pixel implementations, and website tracking
Supervise and mentor the Ad Operations team from planning to activation
Develop repeatable approaches for modeling the impact of media investment on client outcomes and objectives
Translate complex data findings into clear and compelling narratives for non-technical audiences
Oversee the implementation and application of advanced analytics platforms (e.g. Data centralization tools, MMM, attribution) and advise on partnerships
Proactively identify and bring new approaches, vendors and more to help grow and evolve the analytics practice
Assist in fostering a data-driven approach throughout the agency
Model a conscientious, straightforward and dedicated work ethic
Passionately uphold the agency brand, culture and values
Collaborate among multiple agency teams effectively and efficiently
Demonstrate excellent written, verbal and listening skills
Demonstrate outstanding presentation skills in formal and informal settings and be an excellent meeting leader
Communicate in a clear, coherent and professional manner
Work with internal, cross-departmental teams with self-assuredness and sensitivity
Maintain a candid professional relationship with other Wray Ward employees