Sr. Analyst, Consumer and Customer Insights

Wella•New York, NY

2d•$80,000 - $95,000

About The Position

Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit www.wellacompany.com. THE ROLE The Senior Analyst, Consumer & Customer Insights - Global Retail Hair & OPI is responsible for providing consumer insights to the Global Retail Hair & OPI teams based on consumer research and analysis of market data and trends trends. This person will bring the voice of the consumer to business building initiatives involving cross function teams from Marketing, Trade Marketing, Digital, Creative, PR/Influencer Marketing, and R&D. This individual will also play a key role in the integration of modern, AI-driven research tools into the Strategy & Insights team.

Requirements

>2 years of experience in market research, consumer insights or strategy (corporate or consulting), ideally in a large beauty or FMCG multinational.
Experience with market tracking solutions, such Nielsen, IRI, or Numerator.
Experience using AI-based consumer research tools and practical application of AI in analytical processes
Strong analytical skills, ability to extrapolate meaning and conclusions from a large amount of quantitative and qualitative data. Proficiency in Excel. Detail orientation.
Excellent communication skills; proficiency in PPT presentation skills
Passion and high level of curiosity about the beauty industry; team player
Bachelor’s degree or equivalent with major/ focus in relevant area (e.g., Marketing, Business, Economics)

Responsibilities

Analyze and report market tracking data from various sources, covering different distribution channels including Nielsen, Numerator, and Euromonitor.
Together with agency partners, plan and execute, multi-country primary consumer research to build foundational knowledge and support marketing initiatives.
Proactively research, source, and facilitate implementation of new vendors, tools and approaches that utilize AI to analyze data and conduct primary research.
Continuously track and share consumer trends to facilitate quicker response through marketing and products/packaging innovation.
Update reporting tools to track consumer/market KPIs.