Sr. AE/ Account Supervisor, Influencer Marketing

DeVries•New York, NY

17h•$70,000 - $100,000•Hybrid

About The Position

DeVries is seeking an Influencer Marketing Specialist to join our New York office, hybrid. The Influencer Marketing Specialist has command of the digital media + influencer landscape, experience in digital strategy + content creation, client services + account management experience, and has a finger-on-the-pulse of consumer and pop-culture/societal trends that affect consumer behavior. Become a key member of the agency’s influencer team, participating in new business opportunities and identifying new trends, POVs and thought leadership related to the industry Develop comprehensive influencer strategies across industries, verticals, and brand programs Recommend the optimal influencer approach relevant to a client’s program objectives, including demonstrating how the influencers you recommend align with a client’s target audience Regularly identify and vet new and up-and-coming influencers for current-, future-, short- and long-term programs Create meaningful relationships with online influencers to deliver above-and-beyond content and engagement for clients Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients Integrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategy Identify creative ways to break through with influencers through earned tactics Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings Work closely with agency partners to share assets for paid media Develop and oversee media relations strategies and deliver results Generate ideas for media outreach and pitch efforts Direct and supervise special events (e.g., desk side briefings, editor events, etc.) Client Relations Serve as key day-to-day client contact Keep client programs on schedule and ensure all deadliness are met Structure long term plans and program recommendations for clients Earn the confidence of mid-to-senior level client contacts and other client executives Proactively handle client problems quickly and adeptly Contribute to and promote business development by counseling clients Develop and deliver client presentations Is proficient in client’s social media strategy and advocates for PR and social integration where applicable Manage program budgets Team Act as key contact for internal account staff to address issues Run + lead internal meetings Recommend account assignments to managing director Train and motivate team members Conduct performance reviews Create opportunities for team members to enhance growth with agency Strategically evaluate employee strengths and assign team accordingly Make recommendations regarding salary increases, promotions, etc. Track team results against client’s goals Ensure account team members adhere to agency time reporting and financial guidelines Involved in staffing of team, including reviewing resumes and interviewing candidates Effectively communicate and manage up to senior team members about client or internal team issues and successes

Requirements

Bachelor’s Degree
5+ years experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically developing and executing influencer programs
Excellent verbal, written, presentation and problem-solving skills
Experience working with influencer networks, individual influencers and influencer identification, management, and measurement tools
Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Snapchat, Twitter, Instagram, Facebook and Pinterest, YouTube
Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency
Experience working with cross-functional and IAT partners to incorporate influencer plans in to 360 programs
Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives

Responsibilities

Participating in new business opportunities and identifying new trends, POVs and thought leadership related to the industry
Develop comprehensive influencer strategies across industries, verticals, and brand programs
Recommend the optimal influencer approach relevant to a client’s program objectives, including demonstrating how the influencers you recommend align with a client’s target audience
Regularly identify and vet new and up-and-coming influencers for current-, future-, short- and long-term programs
Create meaningful relationships with online influencers to deliver above-and-beyond content and engagement for clients
Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
Integrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategy
Identify creative ways to break through with influencers through earned tactics
Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings
Work closely with agency partners to share assets for paid media
Develop and oversee media relations strategies and deliver results
Generate ideas for media outreach and pitch efforts
Direct and supervise special events (e.g., desk side briefings, editor events, etc.)
Serve as key day-to-day client contact
Keep client programs on schedule and ensure all deadliness are met
Structure long term plans and program recommendations for clients
Earn the confidence of mid-to-senior level client contacts and other client executives
Proactively handle client problems quickly and adeptly
Contribute to and promote business development by counseling clients
Develop and deliver client presentations
Is proficient in client’s social media strategy and advocates for PR and social integration where applicable
Manage program budgets
Act as key contact for internal account staff to address issues
Run + lead internal meetings
Recommend account assignments to managing director
Train and motivate team members
Conduct performance reviews
Create opportunities for team members to enhance growth with agency
Strategically evaluate employee strengths and assign team accordingly
Make recommendations regarding salary increases, promotions, etc.
Track team results against client’s goals
Ensure account team members adhere to agency time reporting and financial guidelines
Involved in staffing of team, including reviewing resumes and interviewing candidates
Effectively communicate and manage up to senior team members about client or internal team issues and successes