Sr ABM and Paid Social Media Manager

Cengage Group

27d

About The Position

We believe in the power and joy of learning At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Cengage Group’s portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life. Our culture values inclusion, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/ Join Cengage's Infosec marketing team as a Senior ABM and Paid Social Media Manager and help us build the future of cybersecurity awareness and training! This is an outstanding opportunity to lead our world-class account-based marketing (ABM) initiatives and flawless paid social media strategies. You will collaborate with ambitious sales and marketing leaders to successfully implement high-impact programs that drive business growth.

Requirements

• Bachelor's degree or equivalent experience in the industry is required.
• Minimum 5 years of relevant B2B marketing experience.
• Proven success in planning and accomplishing ABM campaigns that drive pipeline and revenue.
• Strong understanding of B2B buyer journeys and enterprise sales cycles.
• Experience with ABM platforms and CRM/marketing automation tools.
• Data-driven approach with the ability to interpret metrics and optimize campaigns.
• Expertise in paid social media strategy, planning, and implementation (primarily LinkedIn).
• Experience with analytics and a passion for proving marketing results across the marketing and sales funnel.
• Excellent project management, communication, and relationship-building skills.

Responsibilities

• Partner closely with sales and cross-functional teams to integrate ABM initiatives with broader go-to-market strategies, ensuring seamless execution and measurable outcomes.
• Own the strategy, planning, execution, and measurement of strategic 1:1 and 1: Few ABM programs for target accounts.
• Use data-driven insights to speed up deal cycles, increase revenue growth, and grow account penetration.
• Develop and implement nurturing strategies for Sales’ target accounts.
• Build personalized multi-touch campaigns with account- and persona-specific messaging.
• Build tailored marketing materials for target accounts.
• Continuously optimize programs based on data and Sales feedback.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees