Sports Marketing Manager

Core Scientific•Miami, FL

6d•Onsite

About The Position

Core Scientific is seeking an innovative and strategic Sports Marketing Manager with a passion for motorsports and/or other sports to lead brand marketing initiatives, drive customer and employee engagement, and maximize various opportunities and strategic business initiatives across racing and other sports platforms. This role will develop and execute marketing programs that elevate our presence and prestige, build partnerships, and grow our brand association with speed, innovation, precision, prestige and technology. This role is based in Miami, FL at our corporate headquarters.

Requirements

Bachelor’s degree in Marketing, Sports Management, Communications, or related field.
3–7 years of experience in marketing, sports marketing, motorsports, or sponsorship management.
Strong understanding of motorsports culture, series structures, and fan demographics.
Experience managing integrated marketing campaigns and partnerships.
Excellent communication, negotiation, and project management skills.
Ability to consistently and frequently travel primarily domestically, but occasionally international, for races, partner meetings, and events.

Nice To Haves

Experience and/or passion for working directly with motorsports rights holders (e.g., F1, NASCAR, IMSA, MotoGP, NHRA).
Knowledge of digital analytics tools and CRM marketing platforms.
Demonstrated success in content-driven engagement initiatives.

Responsibilities

Develop and execute multi-channel marketing strategies to grow brand awareness within motorsports communities currently targeted in F1 and NHRA.
Develop separate marketing strategy and tactical plans for all sports related sponsorships.
Lead planning and activation for motorsport seasons, race weekends, product launches, and team-related announcements.
Manage one direct report who is responsible for all program operational support including hospitality.
Manage creative development for campaigns, including digital content, social media, broadcast, experiential, and print.
Partner with internal social media content expert.
Manage relationships with racing teams, leagues, drivers, other sponsors, and media partners.
Plan and activate sponsorship assets, ensuring maximum value from partnerships -branding, hospitality, digital content, PR, etc.
Partner with other internal marketing personnel for press releases, social media and other coverage to maximize the benefits of program sponsorship.
Identify and develop partnership and related relationships that facilitate corporate networking, B2B opportunities, CEO exchanges, and customer development.
Oversee the creation of compelling sport-focused content (video, social, editorial, behind-the-scenes).
Develop engagement tactics across digital platforms, live events, and community initiatives.
Attend track and sports events, follow trends in motorsports culture and fan behavior to inform content strategy.
Develop key ROI and other related metrics demonstrating the value derived from our various sponsorship partners.
Develop key content to engage and drive higher applicant activity and attraction.
Create engagement strategies for both corporate and site level employees to attend various sporting events, related internal/external social media content driving positive employee value proposition.
Utilize employee testimonials and experiences to reinforce the positive attributes of sports sponsorship.
Coordinate and execute on driver or team member appearances, Program Activation Coordinate on-site branding, VIP experiences, tours, hospitality, and promotional activities during race events.
Identify and execute on executive staff, board member and VIP partner experiences at all sponsorship programs.
Seek additional opportunities to maximize the value of our various sponsorships.
Work cross-functionally with internal and external public relations, human resources, investor relations, and operations teams to ensure successful event execution.
Manage race and other event schedules, logistics, and partner deliverables.
Manage all media and content opportunities including website, social channels, OEM content and filming, etc.
Monitor and report on qualitative program performance, sponsorship ROI, spending by segment and event, media insights impressions and performance quarterly.
Use data to optimize marketing strategies across segments, seasons and events.
Foster open, respectful, and professional communication directly within the team as well as with co-workers/ teammates and leaders across the organization.
Performs other duties as assigned.