Sports Marketing Coordinator

The Walt Disney Company•New York, NY

13d•$56,600 - $75,900•Onsite

About The Position

The Content Sports Marketing department at ESPN is responsible for creating and executing live sport marketing strategies across streaming and linear television platforms. The department covers a wide range of sports, including MLB, NCAA Championships, the Masters, Tennis, WNBA, men’s college basketball, women’s college basketball, and more. The team works closely with media, creative teams, content producers, programmers, and distributors to deliver engaging and relevant sports marketing strategies to fans around the world. The Content Sports Marketing department is always looking for new and innovative ways to showcase the best of sports, ESPN's brand, and reach expansion audiences. The Sports Marketing Coordinator supports the marketing and promotional planning and execution of MLB, NCAA Championships, League One Volleyball, Masters, The US Open, Wimbledon and Australian Open. This position provides support in the development and execution of these properties’ marketing strategies and multi-platform promotional plans across ESPN (including ESPN+), in addition to providing overall support for the Sports Marketing team. The Marketing Coordinator will be a key liaison between our sports marketing team, media team, internal and external creative teams, and the broader ESPN cross-functional organization. This role is based in New York, New York. The position reports to the Associate Director Sports Marketing.

Requirements

Minimum of 6 months of related marketing or business experience with an understanding of marketing fundamentals, creative evaluation, and budget management
Impressive verbal and written skills
Positive energy with a ‘can do’ attitude
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Strong work ethic, detail-oriented and collaborates to get the job done
Fundamental understanding of the ESPN portfolio, including its DTC product ESPN+
Sports knowledge including both a fan and business perspective
High school diploma or equivalent

Nice To Haves

Outstanding team player with strong interpersonal skills
Strong analytical skills and active mind
Knowledge and an interest in the evolving media landscape and media consumption habits
Hunger for learning & making a difference; open minded
A healthy appreciation for the role of sports with cultural trends
Strategic thinker with finely tuned critical thinking skills
Solution-oriented
Highly collaborative and a relationship builder
Strong writer and comfortable presenter
Bachelor’s degree or equivalent in Marketing, Business, or a related field

Responsibilities

Supports creative development and execution of marketing materials
Builds creative deliverables and timelines to ensure work is finished, delivered, and trafficked on time (and on budget)
Develops the relationship and production timelines with the internal creative teams
Ensures accuracy and excellence of all work done internally and by creative agencies
Providing input on creative development and execution of marketing materials
Partners closely with Media on the scheduling and delivery of on and off channel assets
Liaisons day-to-day correspondence with internal and external creative partners including relaying creative feedback and management of full timelines
Develops a full understanding of the programming schedules and sponsor requirements to ensure all marketing materials and deliverables are accurate
Aids in the management of the budget
Works with the research and media teams to translate data into strategic inputs