Sports & Entertainment Partnership Lead, Strategic Sports & Entertainment Partnerships

Amazon • New York, NY

3d

About The Position

We are seeking an experienced sports marketing professional to play a key role on the Global Sports Marketing team at AWS. As a Sports & Entertainment Partner Marketing manager, you will operate as a General Manager for a marquee global sports League within the AWS Sports Marketing portfolio. You will own the League relationship, drive the technical roadmap, and create storytelling opportunities aligned to AWS marketing priorities. Leveraging your expertise in technology, campaign planning and sports marketing, you will collaborate with cross-functional teams around the world to drive brand awareness, lead generation, and customer engagement. This role offers an exciting opportunity to merge the power of AWS solutions with the dynamic world of sports, shaping innovative marketing campaigns that resonate with audiences globally. This League partnership is leveraged across the AWS business globally and requires day to day interaction with diverse stakeholders both internally and externally. Your work will be highly visible and impactful, and a key driver in delivering against AWS Marketing priorities. A day in the life In this new role, scalable success requires deep ownership, cross-functional collaboration and influence to drive the marketing business rhythm, mechanisms and synergies – unifying all aspects of marketing communications around the Partnership. As a global team member, you’ll integrate AWS sports partnerships with cross-functional colleagues globally. This includes detail-oriented project management, information sharing, aligning on plans and goals, building joint and bespoke campaigns, and establishing business relationships. In addition to working with marketers, this candidate will work with engineers, data scientists, sports leagues, teams, and athletes to create multi-channel campaigns to deliver a steady cadence of coverage, conversations, engagement, and awareness About the team The Strategic Partnerships team manages AWS's portfolio of Sports and Entertainment Partners, including the NFL, Formula One and Live Nation. Our team is responsible for the global portfolio strategy, portfolio management, contract negotiations, integrated marketing planning and GTM execution and measurement.

Requirements

• 9+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) and using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs including developing and executing campaigns across a multitude of timezones and languages
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
• Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

Responsibilities

• Strategy Development: Own the technical roadmap and lead marketing plans for assigned global League within AWS Sports Marketing portfolio. This includes establishing goals and driving alignment on global and regional integrated marketing strategies aligned with AWS business objectives.
• Partnership Management: Serve as single-threaded owner of marketing relationship with partner. Manage contract and all contractual assets. Serve as key AWS contact for the League. Cultivate League relationships, influence co-marketing initiatives, and dive deep to find incremental, impactful marketing activation opportunities.
• Marketing Management: Enable end-to-end execution of marketing initiatives and campaigns leveraging Partnership benefits. Expertly storytell around the innovation and initiatives driven through the partnership through various channels, developing scalable artifacts that amplify the impact of the partnership.
• Analytics and Optimization: Monitor campaign performance metrics, conduct data analysis, and derive actionable insights to optimize marketing strategies. Prioritize utilization of benefits to drive maximum business output, weighing against AWS Marketing priorities, ability to measure and deliver ROI, and make tradeoffs when needed.
• Cross-Functional Collaboration: Work closely with internal teams, including global marketing teams, sales, hospitality, professional services and public relations to align messaging and ensure consistent brand representation across all marketing touchpoints.
• Market Research: Stay abreast of industry trends, competitor activities, and customer insights to inform Partnership marketing strategy.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees