Sponsorship Coordinator

The Feed•Broomfield, CO

13d•$60,000 - $70,000•Onsite

About The Position

Sponsorship Coordinator January 2025 This full-time in-office position is based in our office in Broomfield, CO. The Feed is the global sports performance marketplace for athletic nutrition and optimization. At The Feed, we curate the best sports nutrition, high-performance supplements, gear, and superfoods. From professional to passionate amateur, the new wave of athletes is the core of our brand. We sponsor professional athletes and everyday fitness enthusiasts to help people optimize human performance. Position Overview: As The Feed’s Sponsorship Coordinator, you'll be the go-to hub for Feed sponsorship and ambassadorship. You'll be at the heart of coordinating Sponsored by The Feed (SBTF) campaigns with our Feed athlete community and ensuring smooth operations across our sponsorship ecosystem. This fast-moving, high-ownership role is perfect for someone who loves working with athletes, thrives in a fast-paced environment, and gets energy from coordinating multiple moving pieces simultaneously.

Requirements

Bachelor's degree or equivalent experience in business, marketing, or related field
Proven experience in marketing, partnership coordination, or athlete representation within the sports or fitness industry
Strong communication skills, with the ability to build and maintain effective relationships with athletes and clubs
Strong understanding of endurance athlete space and passion for working with athletes
Familiarity with digital marketing tools, analytics platforms, and social media channels
Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines
Willingness to travel during the week and on weekends and work flexible hours as needed to support partnership and athlete activities

Responsibilities

Sponsorship Execution & Campaign Coordination Execute sponsorship deliverables and coordinate key vendor campaigns, including athlete recruitment and seeding initiatives
Create email campaigns and campaign briefs for monthly activations
Coordinate creation and distribution of promotional materials for campaigns
Spearhead all SBTF gatherings, including webinars
Track analytics of campaigns to present to the broader marketing team
Athlete Engagement & Inquiries Conduct sponsored athlete onboarding calls and vetting processes
Spearhead bi-annual audits on Feed credit consumption and athletes' adherence to sponsorship agreements
Stay up-to-date on social profiles of sponsored athletes and monitor athlete sentiment
Manage the sponsorship inbox and provide excellent customer service to athletes
Process various types of inbound sponsorship inquiries, including clubs, podcasts, events, and special cases
Coordinate weekly rides and communication with our Zwift community
Operations & Administration Handle purchasing and product coordination for inventory needs in relation to vendor campaigns through the SBTF program
Troubleshoot software issues in the sponsorship platform
System maintenance and process optimization for sponsorship workflows
Update and maintain sponsorship calendars, including bi-monthly newsletter emails
Marketing & Communications Support Manage sponsorship community channels and engagement across platforms
Support the marketing team at events and provide "boots on the ground" support for higher-profile events
Summer Intern Coordination Onboard, train, and be the go-to contact for The Feed’s sponsorship interns
Assign calls and emails to interns and integrate them into the sponsorship ecosystem
Monitor the performance of sponsorship campaigns and provide real-time feedback
Help create and execute strategies for athlete engagement
Recommend new tactics/approaches to optimize sponsorship performance