Sponsorship Analyst
About The Position
Allied Sports is seeking an Sponsorship Analyst, to support a diverse portfolio of clients across the agency, including brand partners, rights holders, and sports talent, spanning multiple lines of business such as advisory, sales, and talent representation.The Analyst will be responsible for assisting with day-to-day management of internal research requests, data-oriented client support, and industry/fan insight generation related to both existing and prospective sports marketing client business. The Analyst will be expected to provide general communications and administrative support related to Allied Sports analytics services, interface with internal stakeholders, clients, and research vendors, and ultimately demonstrate proficiency in leveraging data to evaluate sponsorship deals and guide sponsorship strategy. While expertise related to data science, statistics, and coding is a plus, this role will be more focused on applications of consumer research and media metrics from a partnership marketing perspective.
Requirements
- Minimum 0–2 years of experience in sports marketing analytics, sponsorship measurement, or related roles within an agency, brand, property, talent, or research environment
- Understanding of basic principles of data organization, manipulation, and cleaning (constructing data frames/tables, variables vs observations, sorting and labeling, statistical analysis)
- Some agency experience or equivalent academic understanding of sports, sports marketing, sponsorships/partnerships, event marketing, valuation, and ROI measurement
- Ability to think analytically, grasp data concepts/ trends, and articulate data stories in layman’s terms (i.e. data storytelling)
- Ability to problem-solve independently and in groups
- Excellent time management, written, and oral communication skills
- Proficient in Microsoft suite, particularly Microsoft Excel
Nice To Haves
- Preference for experience with data analysis tools like R/R Studio, Python, syndicated consumer research services like YouGov, Simmons, GWI, or custom survey/ polling work (questionnaire development, fielding, data crosstabulation, etc.)
Responsibilities
- Assist with day-to-day management of internal research requests emanating from both brand marketing and partnership development (commercial) teams, respectively
- Provide data-oriented client support for both brand and property clients related to questions of sponsorship strategy, deal/asset valuation, and marketing performance measurement
- Leverage data to generate industry and fan insights related to existing client endeavors as well as prospective clients (new business pitches, RFP responses, etc.)
- Provide general communications and administrative support related to Allied Sports analytics services, particularly w/r/t internal research request pipeline management
- Learn and utilize Allied Sports research toolkit including subscription-based services related to consumer demographics/behaviors, business intelligence, industry news aggregators, and media measurement
- Manage relationships with existing and potential research vendors as part of the on-going development of our Allied Sports research toolkit, or for ad hoc client projects
- Assist with presentations/decks, development of client-facing materials, and research-related storytelling including data visualization
- Interface directly with brand and property clients when/where data/research support is needed
Benefits
- Benefits include Vision, Medical, Dental, Commuter Benefits etc.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
251-500 employees
