Media and Sponsorship Activation Coordinator

Prudential Financial • Newark, NJ

2d • $89,000 - $147,000

About The Position

Prudential’s Brand Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.

Prudential is seeking a highly organized and proactive Media and Sponsorship Activation Coordinator to support the execution and implementation of paid media campaigns and sponsorship programs. This role is a key connector across internal teams, agency partners, and external vendors ensuring seamless activation, strong communication and well-organized workflows. The ideal candidate excels in relationship management, thrives in a fast-paced environment, and brings strong attention to detail to every step of campaign and sponsorship delivery.

Requirements

• Bachelor’s degree in marketing , advertising, communications, or related field
• Minimum of 2-4 years of experience in media planning/execution, sponsorship activation, or related marketing role
• Strong organizational skills and attention to detail
• Proficiency in Microsoft Office (Excel, PowerPoint)
• Understanding of media buying and reporting systems (Prisma, MediaOcean)
• Experience with budget management, financial reconciliation, and forecasting
• Experience with contracts and procurement processes
• Familiarity with digital ad platforms and trafficking processes
• Ability to independently manage multiple priorities in a fast-paced environment
• Strong communication, collaboration, and time management skills
• Solutions-oriented, proactive mindset

Responsibilities

• Support cross-channel media planning and buying across social, TV, programmatic, digital, custom content partnerships
• Meet regularly with agency and media partners to gather updated media kits, partner information and category insights that inform strategic recommendations
• Assist in crafting RFPs, gathering and evaluating partner submissions against campaign objectives
• Manage and monitor active social and digital campaigns – including pacing, delivery, performance and reporting needs
• Maintain and update media flowcharts, campaign documents, timelines and budgets
• Coordinate campaign setup requirements, trafficking inputs and QA checkpoints to support smooth launches
• Monitor and summarize key industry, category, and competitive trends and insights relevant to the brand
• Become the team’s subject matter expert for the Ticket Manager platform and be key support for execution of ticket distribution and usage tracking
• Assist in developing integrated event decks, activation briefs and creative deliverable grids (strong presentation creation skills is a major plus)
• Support Director and Managers with planning and on-the-ground execution of partner-related events, VIP experiences, internal special events and large-scale activations
• Manage team activation inventory and coordinate, order and fulfill all event premiums, uniforms and supplies
• Interface with external agencies and work closely with project manager to maintain weekly status reports and communicate recaps following internal and external partner meetings
• Manage and coordinate photo activation needs (i.e. Tagkast) for events and sponsorship experiences
• Assist in developing hospitality materials (i.e. “Know Before You Go” guides)
• Assist with monthly reconciliation processes and help address billing discrepancies as needed
• Support monthly finance processes, forecasting inputs, and budget monitoring in partnership with Media and Sponsorships Operations
• Aid in organizing documentation, timelines, deliverables and communication workflows to keep teams aligned and activations on track
• Support efforts to streamline processes and improve cross-team coordination

Benefits

• Market competitive base salaries, with a yearly bonus potential at every level
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
• Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees