Specialty Marketing Manager

ModMed

36d•Hybrid

About The Position

At ModMed, we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care. When you join ModMed, you’re joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes: Consistently ranked as a Top Place to Work 2025 Globee Business Awards: Gold Globee for “Technology Team of the Year” 2025 Black Book Awards: Ranked #1 EHR in 11 Specialties Florida Venture Forum: Venture-Backed Company of the Year We are growing fast, thinking big, and we are just getting started. Ready to modernize medicine with us? ModMed is hiring a driven Specialty Marketing Manager to join our positive, passionate, and high-performing Marketing team focused on leading the development, execution, and optimization of marketing strategies for priority specialty segments to drive awareness, demand, adoption, and expansion. This is an exciting opportunity to translate specialty-specific market insights into scalable revenue outcomes within a fast-paced Healthcare IT company that is truly Modernizing Medicine!

Requirements

Bachelor’s degree required; Master’s degree (MBA, MPH, or MS in Marketing/Analytics) preferred.
4+ years of professional B2B marketing experience, preferably in SaaS, Healthcare Tech, or MedTech.
Proven experience building segment, ICP, or specialty-specific GTM strategies and messaging frameworks.
Demonstrated success partnering directly with Sales and Customer Success to impact pipeline creation and revenue outcomes.
Strong financial and commercial understanding, including funnel conversion, CAC/LTV, and segment performance tracking.
Ability to influence executive stakeholders without direct authority and align multiple business units on a unified specialty narrative.

Nice To Haves

Experience in medical specialties or Revenue Cycle verticals (e.g., Derm, Plastics, GI, Ortho) is highly preferred.
Experience with CRM and Marketing Automation (Salesforce, HubSpot/Marketo) as well as GTM analytics/intent platforms (DemandBase, 6sense, Qlik).

Responsibilities

Develop and own specialty segment strategies, segmentation models, and prioritized growth plans.
Create specialty-specific messaging frameworks, segment narratives, and value propositions to ensure resonance with provider audiences.
Build and execute specialty-level campaigns designed to generate new pipeline and expand existing accounts.
Partner with Sales and Customer Success teams to improve specialty selling confidence, pipeline acceleration, and win rates.
Develop specialty-specific customer proof points, case studies, and reference programs to support the buyer journey.
Track and measure specialty campaign performance and revenue impact to continuously refine marketing motions.
Lead complex communications across Sales, Product, and Executive leadership to align on GTM strategy and navigate trade-offs between competing priorities.
Identify high-revenue specialty opportunities and translate complex clinical or practice challenges into commercially resonant value narratives.

Benefits

Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
Generous Paid Time Off and Paid Parental Leave programs
Company paid Life and Disability benefits
Flexible Spending Account, and Employee Assistance Programs
Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed
Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning
Global presence and in-person collaboration opportunities; dog-friendly HQ (US)
Hybrid office-based roles and remote availability for some roles
Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.