Senior Marketing Manager Fashion Specialty (SELECT)

PUMA•Boston, MA

21d

About The Position

The Senior Marketing Manager Fashion Specialty (SELECT) plays a critical role in leading strategic, cross‑functional marketing initiatives that drive brand energy and commercial impact for the Lifestyle category. This role partners closely with marketing leadership, sales, merchandising, creative, and broader marketing teams to deliver best‑in-class integrated marketing plans for key seasonal initiatives. In addition to shaping compelling sell‑in narratives, developing campaign briefs, and ensuring seamless execution through disciplined budget and project management, the Senior Marketing Manager also serves as a key liaison for Fashion Specialty (SELECT) accounts—supporting account‑specific needs, aligning marketing plans to channel priorities, and ensuring coordinated communication and execution across partners and internal teams.

Requirements

5+ years of experience in marketing, brand management, or integrated marketing, ideally within consumer products, fashion, lifestyle, or sports.
Genuine interest in the fashion industry, with a strong understanding of cultural trends, consumer behavior, and the role of SELECT retailers in shaping brand perception.
Proven ability to lead cross functional initiatives and build integrated marketing plans.
Strong communicator with experience presenting to senior leadership and sales teams.
Skilled at translating strategy into clear, actionable creative briefs.
Highly organized and detail oriented, with the ability to manage multiple projects simultaneously with operational excellence.
Experienced in budget management and agency/partner oversight.
Strategic thinker with strong storytelling capabilities.
Creative problem solver with a proactive, solution-oriented mindset.
Thrives in fast-paced, deadline-driven environments.
Willing to travel up to ~20% of the time for seasonal meetings and activations.

Responsibilities

Develop integrated marketing plans for major Fashion Specialty (SELECT) initiatives to catalyze the Lifestyle category aligned with brand priorities, consumer insights, and commercial objectives.
Partner closely with global marketing counterparts to ensure localized plans stay true to overarching brand strategy, adapting global direction into regionally relevant storytelling and executions without compromising brand integrity.
Lead day-to-day management of regionally led fashion collaborations, communicating directly with collab partners, ensuring work aligns with brand standards.
Assist in the creation and delivery of seasonal marketing materials for pre-lines and sell-in meetings, ensuring clear and compelling representation of key initiatives.
Present seasonal marketing plans to sales teams, equipping them with storytelling, tools, and strategies for successful sell-in.‑in.
Maintain ongoing communication and alignment across internal teams (retail, digital, wholesale, merchandising, PR, Social, Influencer Marketing) to ensure smooth execution.
Develop strategic creative and copy briefs that support campaign goals and category storytelling.
Maintain organized project tracking to ensure timely execution of all initiatives.
Lead seasonal budget planning, partner/agency payment management, expense tracking, and annual reconciliation.
Maintain accurate financial reporting in accordance with finance and procurement processes.
Assist in on‑site execution of key marketing activations and seasonal initiatives.
Support communication and coordination for SELECT account needs, launches, and timelines.
Support account specific marketing briefs with clear objectives, timelines, and deliverables.
Coordinate product shipments and delivery of marketing assets/toolkits for activations and launches.
Oversee seeding logistics for SELECT including packing, shipping, and bulk product organization for seasonal seeding initiatives.