Specialist, Social

Known•New York, NY

42d•$65,000 - $80,000•Hybrid

About The Position

The Media Science team continues to grow and so does our need for a Senior Specialist on the Paid Social team. This position is responsible for the creation, maintenance, and optimization of our social ad campaigns, using analytics, automation, and piloting internal tools. While they will be working in a team with at least one more senior member, this position is assuming experience executing and reporting on paid social campaigns, and therefore some ability to do so independently. Senior Specialists are expected to have excellent critical thinking skills, with an innate sense of curiosity and the desire to explore new ways to evolve and improve campaign setup to deliver ROI for our clients. In addition, time and project management skills are key to being successful in this role. Being a Social Specialist at Known is a unique opportunity for those pursuing a career in this field. In addition to the analytics and operations which form the basis of our campaigns, our social analysts many times work directly with clients, attending client meetings and presenting recommendations and results with support from more senior members. They are responsible for contributing significantly to deliverables, including regular campaign optimizations.

Requirements

1-2 years of professional experience working directly with paid campaigns on Social Media platforms such as Meta, YouTube, LinkedIn, Reddit, or TikTok, X
1+ years professional experience in analytics, advertising, ad tech, or media
Understanding of the fundamentals of social media advertising
Knowledge of social platforms including Facebook/Instagram, YouTube, TikTok, Reddit, Pinterest and LinkedIn
High proficiency with Excel
Strong math and statistics foundational knowledge
Proven ability to work independently and efficiently
Attention to detail
Time management
Excellent verbal and written communication
Some experience presenting work and the desire to develop this area
Aptitude for deeply interpreting data/analytics
Detail-oriented with a desire for managing the quality & accuracy of analytics, including checking your own and others' work
A desire to work on challenging problems that require flexibility in approach
Ability to think strategically, analytically, and proactively about diverse business problems
Collaborative attitude
Self motivated and exhibits initiative
Willing & able to learn quickly
Abundant intellectual curiosity and integrity

Nice To Haves

Experience managing paid social campaigns through Sprinklr a huge plus
Experience with data visualization tools such as Looker or Tableau is a plus

Responsibilities

Independently build and sometimes present campaign-related analyses and results. These analyses can include everything from creative image analysis to audience deep dives, bid approaches, and measurement results.
Assisting in all elements of a paid social campaign builds across platforms such as Meta, YouTube, TikTok, Reddit, or Pinterest - includes account configuration, media planning, campaign setup and ad trafficking, and QA.
Own the day-to-day monitoring, management, optimization, and development of assigned campaigns
Derive and implement optimizations and new campaign strategies, such as new bid approach, A/B tests, and audience testing to improve performance
Ideate on new analytical methodologies for optimizing campaigns
Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
Operate existing software infrastructure to traffic, evaluate performance, and analyze media
Campaign billing and actualization within media finance systems