Specialist, Social Media

Vitamin Shoppe • Secaucus, NJ

2d

About The Position

The Social Media Specialist will execute brand storytelling across The Vitamin Shoppe’s social media platforms (Instagram, TikTok, Facebook, X, YouTube, LinkedIn, and Threads) to foster a community of engaged customers, drive awareness of product innovation, and offer meaningful education around trending wellness topics. This position plays a key role in ensuring the efficient execution and effectiveness of the company’s social media strategy. You’ll work within a tight-knit internal Content Team to conceive, create, and schedule engaging campaigns and posts that inspire, educate, and entertain our followers and non-followers alike. This position reports to the Sr. Content Strategist.

Requirements

• Bachelor’s Degree or equivalent experience and instruction.
• 1-2 years of experience managing brand social media accounts.
• Strong understanding of platform best practices and trends.
• Ability to collaborate effectively with peers and external partners.
• Excellent writing and communication skills.
• Experience using social scheduling and analytic tools.
• Highly organized with strong attention to detail.
• Strong project management skills.

Nice To Haves

• Fitness, wellness, retail, or CPG experience is a strong plus.

Responsibilities

• Partner with internal graphic designers and video producers to create on-trend content that resonates with a highly engaged audience of health and wellness enthusiasts.
• Own organic content calendar curation and scheduling, ensuring timely and balanced posting.
• Write compelling post captions aligned with brand voice and campaign objectives.
• Track social performance and gather data for weekly, monthly, and quarterly report-outs.
• Conduct ongoing team brainstorms aligned to business priorities and trending topics.
• Stay on top of social trends, platform updates, and emerging content formats.
• Work closely with the integrated marketing team to support rewards program, product launches, promotions, and seasonal campaigns through engaging organic content.
• Curate weekly e-newsletter.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees