Social Media Specialist

Go Project • Kansas City, KS

1d

About The Position

CarePortal is looking for a collaborative team player who can elevate our brand across social media platforms and spark meaningful engagement with our followers. As a Social Media Strategist, you'll help amplify the voices of our people and constituents, showcase the impact of our work, and connect with a global audience. You'll join a dynamic team that values curiosity, cross-disciplinary collaboration, and bold thinking. The Social Media Specialist is responsible for actively managing the organization and founder’s online reputation, building audiences, driving positive engagement, collaborating to develop and curate engaging content, measuring and meeting social strategy KPIs, optimizing for channel performance, and partnering to implement integrated marketing campaigns.

Requirements

• Bachelor's degree in marketing, communications, journalism, or related field.
• 3-5 years of social media experience in a professional work environment.
• Experience managing and optimizing a variety of social media channels for B2B, professional services, or technology industry.
• Hands-on experience with social media management platforms such as Sprout Social, and both Microsoft and Google Suites.
• Understanding current and emerging optimization strategies (i.e. content file-naming, social SEO, captioning strategies, etc.)
• Self-starter adept at organizing and managing multiple projects and competing priorities with efficiency and accuracy.
• Ability to thrive, adapt, and collaborate in a fast-paced, start-up environment.

Nice To Haves

• Execution of both national and local social strategies at the campaign and community engagement level.
• Execution of paid and sponsored social campaigns.
• Hands-on experience in SalesForce Marketing Cloud or similar marketing automation and personalization solution.
• Utilization of various AI tools/platforms to develop and manage content.
• Mission-driven or non-profit sector experience either professionally or in a volunteer capacity.
• Hands-on Notion experience – used for Project Management and cross-functional collaboration.

Responsibilities

• Social Media Strategy Collaboration & Implementation: Partner with the overall marketing team to build and execute a results-driven social media strategy to increase CarePortal brand awareness, build audiences, drive KPIs, and optimize channels.
• Own and manage the firm's social media management tool to execute social media campaigns across all CarePortal social channels.
• Stay abreast of the latest developments in social media platforms, their algorithms, and best practices and provide recommendations on evolution and innovation.
• Conceptualize and deliver creative social strategies that drive engagement and grow audiences.
• Content Strategy & Creation: Partner with the Communications Specialist and Video Production Specialist to develop and curate engaging multimedia content for a variety of social media platforms.
• Help manage editorial calendars and workflows; create, review, and edit content as appropriate.
• Integrated Campaign Management & Execution: Partner with the Digital Campaign Strategist to implement integrated marketing campaigns (paid, sponsored, and organic).
• Deliver campaign metrics and reporting to analyze KPIs.
• Community Engagement: Interact with users, respond to comments and messages, and build a community around the brand at the national and local level.
• Collaborate with media partners and PR firm to implement cross-brand promotion.
• Monitor, moderate, and engage in social media communities to protect and enhance brand reputation.
• Sales Enablement & Training: Provide periodic training on best practices and optimization of their own social media accounts and how to leverage owned and media partner content.
• Executive Profile Management: Collaborate with internal and external teams to develop and manage executive online presence as a component of overall Founder Marketing and Sector Thought-Leadership content strategy.
• Channel Monitoring, Measurement, & Optimization: Conduct regular digital audits, provide engagement analytics, overall sentiment assessment, and recommend strategic tactics based on results.
• Track and analyze data to optimize channel and audience performance.
• Marketing Team Best Practices: Follow brand, copy, voice, and tone guidelines ensuring content and conduct adheres to the organization’s mission, vision, and values and legal and regulatory compliance.
• Collaborate effectively with cross-functional teams and build strong internal partnerships.
• Maintain rigorous attention to detail in all content creation and campaign execution.
• Contribute to a collaborative team culture with strong interpersonal and communication skills.

Benefits

• CarePortal, LLC offers a competitive benefits package for full-time positions (30+ hours per week) including health, dental, vision and employer paid life insurance, retirement savings and generous PTO plan and a highly competitive, market-indexed compensation when compared to similar non-profit roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees