Specialist - Social Media
About The Position
The Social Media Specialist supports districtwide communications by managing Spring ISD’s official social media channels and leading efforts to expand digital engagement. This position is responsible for developing, publishing, and analyzing high-impact content that promotes the district’s priorities, events, programs, and community accomplishments. This role plays a critical part in storytelling, brand management, and audience engagement. The Social Media Specialist will collaborate with campuses and departments to amplify messaging and ensure consistent, inclusive, and values-aligned content across platforms. The ideal candidate is a creative and detail-oriented communicator with strong instincts for digital trends, visual storytelling, and campaign strategy. This individual must also understand social media analytics, Search Engine Optimization (SEO), and digital marketing best practices. All employees are expected to act with integrity, support organizational goals, communicate clearly and respectfully, champion the needs of our students, and drive continuous improvement.
Requirements
- Associate degree in Communications, Journalism, Marketing, English, or a related field
- Strong understanding of brand strategy, digital storytelling, and content creation
- Knowledge of video/photo editing and graphic design software (e.g., Canva, Adobe Creative Suite)
- Familiarity with social media scheduling tools (e.g., Hootsuite) and analytics tools (e.g., Meta Business Suite, Google Analytics)
- Familiarity with SEO, social listening tools, and digital content strategy
- Demonstrated experience managing social media platforms in a professional setting (e.g., Facebook, Instagram, X, LinkedIn, YouTube)
- Strong writing and editing skills with a focus on accuracy and tone
- Skill in monitoring, interpreting, and leveraging digital analytics
- Ability to develop and execute targeted digital campaigns with measurable outcomes
- Excellent organizational, communication, and interpersonal skills
- Commitment to inclusive and culturally responsive communication
Nice To Haves
- Bachelor’s degree in Communications or a related field
- Experience in school district, nonprofit, or public-sector communications
- Photography and videography skills, including basic editing
- Knowledge of analytics tools (e.g., Google Analytics, Meta Business Suite) and social listening platforms
- Proficiency with graphic design software (e.g., Canva, Adobe Creative Suite)
- Bilingual (English/Spanish)
- Social media marketing certifications (e.g., Meta Blueprint, Hootsuite Academy)
Responsibilities
- Content Development and Scheduling
- Develop and manage an editorial calendar aligned with district initiatives, events, and key messaging
- Create and schedule content to promote district priorities, programs, student and staff achievements, and community engagement
- Produce short-form videos, Instagram/Facebook stories, and branded graphics to support digital storytelling
- Engagement and Monitoring
- Monitor all official Spring ISD social media channels and respond to comments, messages, and community feedback in a timely and professional manner
- Track social media conversations and competitor activity to identify opportunities and trends
- Host regular meetings with campus social media managers and ambassadors to strengthen the district’s collective digital presence
- Strategy and Analytics
- Analyze performance metrics to inform content strategy and improve audience engagement
- Stay current with platform updates, social media trends, and digital marketing best practices
- Apply SEO principles to enhance the visibility and reach of content on digital platforms
- Collaboration and Campaign Support
- Collaborate with campuses and departments to support storytelling and content development
- Coordinate with the Communications team to ensure social media content aligns with brand standards and district values
- Support the production of district newsletters, including leading the “Five Good Things” newsletter and managing the “Spring Scoop”
- Event Support and Media Capture
- Capture photos and videos at district and campus events using mobile devices for real-time publishing
- Provide event coverage during evenings and weekends, as needed
- Other Duties
- Support additional communications projects, including digital marketing materials and internal campaigns
- Perform other duties as assigned by the Director of Communications
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
Number of Employees
1,001-5,000 employees
