Specialist, Social Media & Insights

Feeding America•Chicago, IL

6d•$80,000 - $85,000•Hybrid

About The Position

The Social Media & Insights Specialist strengthens Feeding America’s social media presence by producing platform-native content, coordinating high‑visibility partner and talent amplification and elevating social listening and sentiment analysis. This role expands the team’s capacity for authentic video creation, real-time engagement, experimentation and performance insight generation. Working closely with the Social Media Manager, the Specialist ensures Feeding America shows up consistently, creatively and strategically across platforms—growing audience engagement, advancing brand visibility and supporting enterprise marketing and fundraising initiatives.

Requirements

2–4 years of experience in social media, digital content creation or digital marketing.
Strong proficiency in short form video production (e.g., CapCut, Adobe Express, Premiere Pro) and mobile-first content creation.
Experience using social media management and listening tools (e.g., Sprout Social, Hootsuite, Brandwatch, Talkwalker).
Demonstrated ability to translate insights into actionable social media recommendations.
Excellent writing, visual storytelling and attention to detail.
Experience coordinating across multiple partners and stakeholders.
Ability to work in fast-paced environments, manage multiple priorities and meet tight deadlines.

Nice To Haves

Experience working with influencers, creators, celebrities or talent-management workflows.
Nonprofit or mission-driven marketing experience.
Familiarity with accessibility best practices and inclusive content creation.
Understanding of social KPIs across awareness, engagement, sentiment and conversion metrics.

Responsibilities

Produces short form, platform native video content (e.g., Instagram Reels, TikTok, YouTube Shorts), including capture, editing, captioning and accessibility formatting.
Supports content development for corporate partner posts, celebrity and influencer engagements and donor/partner recognition and storytelling moments.
Sources and prepares assets (photo/video) from field, network partners, creators and internal teams.
Ensures content adheres to Feeding America’s brand voice, visual guidelines, accessibility standards and mission integrity.
Coordinates and traffics social content tied to corporate partner campaigns, donor recognition and collaborative activations across channels.
Manages calendars, approvals and publishing workflows for celebrity, athlete and influencer amplification.
Supports execution of message briefs, talent deliverables, usage rights and cross platform tracking.
Collaborates with Brand, Development and Corporate Partnerships teams to ensure accurate representation of partners and campaigns.
Monitors real-time social + earned media conversations, cultural moments, issues and mission relevant topics using social listening tools.
Produces weekly/monthly insights reports, including sentiment trends, high intent engagement drivers and audience behavior signals.
Identifies risks, misinformation and reputational considerations—escalating appropriately and in coordination with the Social Media Manager and Comms team.
Benchmarks Feeding America’s performance against leading nonprofit and brand comparators; surfaces opportunities for optimization and experimentation.
Partners with the Social Media Manager and Analytics team to refine KPIs, measurement frameworks and content performance dashboards.
Maintains content workflows, rights-management logs, caption/hashtag libraries and process documentation.
Collaborates with the Integrated Marketing Coordinator on scheduling needs, customer care responses and community management escalations.
Supports surge content needs during crises, disasters, news spikes and major campaigns.
Contributes to integrated campaign planning, internal alignment meetings and cross-team briefings.