Specialist, Programmatic

Known•New York, NY

34d•$65,000 - $80,000•Hybrid

About The Position

As our Media/Data Science team continues to expand, we are in search of a Programmatic Trader. This role is pivotal in the creation, maintenance, and optimization of our programmatic campaigns, leveraging analytics, automation, and existing tools. Working alongside senior members, our Programmatic Trader should possess strong analytical skills, a keen sense of curiosity, and a passion for discovering innovative ways to enhance our processes and deliver maximum ROI for our clients. Effective time and project management skills are essential for success in this role. Being a Programmatic Trader at Known offers a unique career trajectory. Beyond the analytics and operations that underpin our campaigns, our traders often engage directly with clients, partake in client meetings, and occasionally present results, supported by senior team members. They play a significant role in producing deliverables, including regular campaign updates.

Requirements

A BS/BA degree from an accredited college or university. STEM degrees are preferred.
2+ years of professional experience in programmatic trading, advertising, ad tech, or media.
1+ years of hands-on experience with programmatic platforms, especially TTD (The Trade Desk) and DV360.
Comprehensive understanding of programmatic advertising.
High proficiency in Excel.
Solid foundation in math and statistics.
Proven ability to operate independently and efficiently.
Exceptional attention to detail.
Effective time management.
Excellent verbal and written communication.
Experience in presenting work and a keen interest in honing this skill.
Proficiency in interpreting data/analytics.

Nice To Haves

Familiarity with data visualization tools like Looker or Tableau is advantageous.
Understanding of digital ad ops technology is a plus

Responsibilities

Independently construct and occasionally present campaign-related analyses and results, encompassing aspects like audience insights, bidding strategies, experiment outcomes, and landing page tactics.
Assist in all facets of a programmatic campaign build, from account configuration, media strategy, campaign setup, ad trafficking, to QA.
Implement optimizations and new campaign strategies to enhance performance.
Propose innovative analytical methodologies for campaign optimization.
Ensure data accuracy by reviewing and conducting audits, or by creating new analyses that better cater to our clients or boost our efficiency.
Daily monitoring, management, analytics, optimization, and development of assigned campaigns.
Develop novel strategies (algorithms, models, automation) to optimize KPIs and enhance Known IP.
Utilize existing software infrastructure for trafficking, performance evaluation, and media analysis.