Specialist, Platform Monetization

A+E Networks•New York, NY

3d•Remote

About The Position

THE ROLE: The Specialist, Platform Monetization is responsible for executing a strategic digital content schedule across social and digital platforms, with an emphasis on driving revenue growth and enhancing brand visibility. This role plays a key part in managing day-to-day content scheduling, asset and Airtable management, crafting compelling copy tailored to each platform, and ensuring alignment with overarching brand and business goals. Working across both owned and talent-driven channels, the Specialist, Platform Monetization will collaborate with internal teams and partners to optimize content performance, maintain a consistent voice, and contribute to the overall success of our digital strategy. A strong understanding of platform best practices, audience engagement tactics, and emerging trends is essential.

Requirements

2-4 years of experience working with digital video strategies at the brand/publishing level
Basic knowledge of social media platforms, CMS, and analytics tools
Self-motivated and detail-oriented, with a proactive approach to managing workload
Ability to prioritize workload effectively and work in a fast-paced environment
Adaptable to the evolving media landscape, staying ahead of trends, platform changes, and emerging best practices
Independent worker who can move projects with direction across the finish line
Solutions-oriented thinker, with the ability to problem-solve and help create efficiencies
Accountable for their workload with the ability to manage up

Responsibilities

Manage the scheduling of social media content across all owned and talent platforms, ensuring timely, accurate, and platform-optimized distribution
Oversee the direct upload process for platform-native content, maintaining quality control and technical accuracy across all channels
Schedule long-form content and maintain GPS (Global Programming System) orders in alignment with broader programming priorities
Write clear, engaging copy and metadata tailored to each social platform while maintaining a cohesive brand voice
Partner with third-party vendors to optimize scheduling workflows and identify new efficiencies
Perform daily audits across platforms to ensure all content has published correctly and meets quality standards
Execute against key tasks, timelines, and deliverables for all assets (owned and talent)
Assist in the strategic rollout of assets to support key campaigns, brand initiatives, and monetization opportunities
Manage the planning and execution of at least one single series/genre channel
Contribute to content planning and social media strategy development through brainstorming sessions and collaborative ideation
Monitor CMS and Domo dashboards to track content performance, audience engagement, and platform trends
Manage day-to-day analytics and reporting to inform real-time optimization and long-term planning
Stay informed on industry developments by reading trades daily
Consistently flag relevant trends or opportunities for the team with action plans to maximize brand presence
Maintain and update all social media trackers (talent, marketing priorities, etc.) as specified
Assist in identifying new partners and new formats to increase viewership and revenue
Assist with executing A/B testing
Work closely with cross-functional teams including marketing, creative, talent, and production to ensure alignment on content strategy and rollout
Maintain clear and proactive communication with internal stakeholders and external partners to streamline workflows and troubleshoot issues
Manage content timelines, scheduling changes, and performance insights and provide timely updates as needed
Act as a point of contact for vendors and platform reps, ensuring consistent communication and up-to-date platform knowledge
Serve as a liaison to streamline communication and alignment between departments on key deliverables, ensuring messaging and timing are coordinated across campaigns
Maintain and update series toolkits to ensure consistency in social media messaging, creative assets, and branding across all owned and talent platforms, aligning with both linear marketing and overall brand strategy
Assist in maintaining the organization of inventory across platforms within internal tracking systems
Attend cross-departmental meetings to gather updates as needed.
Assist production with series research and marathon planning, as requested
Assist with communication with PR, legal and talent team on sensitive topics/talent
Support the planning and rollout of talent-led social initiatives and ensure all content aligns with strategic goals and platform best practices
Assist in the coordination and collaboration internally between Digital Creative, PR, Marketing, and Programming teams on talent and social strategy
Support the team in identifying strategies for talent-led social campaigns that amplify impressions
Assist with the brief and brainstorming of custom social talent ideas with production
Compile assets for social talent correspondence and toolkits as needed
Assist in social 101 documentation as needed
Assist with on set talent needs, as requested
Assist in tracking collaboration tasks and timelines to ensure cohesive campaign execution