Specialist, Paid Search

Havas Group•New York, NY

62d

About The Position

Havas Media Network North America, the Media Experience agency, is looking for a Specialist to join the Paid Search Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people. The role will primarily be to lead the team in the analysis, optimization, and management of client accounts. Act as the day-to-day client contact for your performance media accounts You are pivotal in providing data to help the team derive insight and to monitor performance. You are expected to proactively provide recommendations, ensure campaigns are meeting/exceeding goals, and continually analyze campaigns to boost performance. You may be responsible for independently managing smaller, less demanding clients A DAY IN THE LIFE MIGHT LOOK LIKE: Campaign Management Keyword performance and ad copy development Set-up/ management of campaigns across Google & Microsoft with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector/ industry considerations, landing pages & tracking requirements Understanding of additional vendors that could provide value to clients Oversee daily spend in line with targets and monthly budgets Be an expert on campaign & bid management tools to manage keywords, ad groups, ads, etc. (inc. trafficking keywords) Work closely with Analysts to own new testing and optimization ideas to drive campaign performance Support and develop strategies for clients Support with account and campaign forecasts QA deliverables Bid Management & Optimization Manual bid optimization Utilizing bid management tools such as Kenshoo, SA360, and Marin to optimize accounts according to client targets Budget management – ensuring budgets are correctly optimized and managed according to forecast and plans Ad optimization: analysis and new ad creation, with regular a/b testing Competitor monitoring – monitor and analyze competitor activity through competitor monitoring technology providing key insight and trends to clients Reporting Create and ensure accurate reporting to account/client specifications & KPI’s Monitor & analyze performance media data, via daily, weekly, and monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance media performance Utilize competitor monitoring tools to analyze key trends to derive insight to drive optimization Ensure client accounts are maintaining performance against targets/objectives Interpret & provide insight on performance reporting data for clients on a regular/ ad-hoc basis Present performance updates to clients on a regular and ad hoc basis Admin Accurate and timely billings and reconciliation Other Proactively reach out to colleagues to provide support to other clients Continually seek out areas to continue learning and developing your skill set

Requirements

Experience in Google Ads, Microsoft Advertising, and SA360 is highly preferred
Intermediate-Advanced level Excel skills preferred
1-3 years of experience in paid search experience
Demonstrates attention to detail, and excellent interpersonal, organizational, communication, problem-solving, and decision-making skills

Responsibilities

Campaign Management
Keyword performance and ad copy development
Set-up/ management of campaigns across Google & Microsoft with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector/ industry considerations, landing pages & tracking requirements
Understanding of additional vendors that could provide value to clients
Oversee daily spend in line with targets and monthly budgets
Be an expert on campaign & bid management tools to manage keywords, ad groups, ads, etc. (inc. trafficking keywords)
Work closely with Analysts to own new testing and optimization ideas to drive campaign performance
Support and develop strategies for clients
Support with account and campaign forecasts
QA deliverables
Bid Management & Optimization
Manual bid optimization
Utilizing bid management tools such as Kenshoo, SA360, and Marin to optimize accounts according to client targets
Budget management – ensuring budgets are correctly optimized and managed according to forecast and plans
Ad optimization: analysis and new ad creation, with regular a/b testing
Competitor monitoring – monitor and analyze competitor activity through competitor monitoring technology providing key insight and trends to clients
Reporting
Create and ensure accurate reporting to account/client specifications & KPI’s
Monitor & analyze performance media data, via daily, weekly, and monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance media performance
Utilize competitor monitoring tools to analyze key trends to derive insight to drive optimization
Ensure client accounts are maintaining performance against targets/objectives
Interpret & provide insight on performance reporting data for clients on a regular/ ad-hoc basis
Present performance updates to clients on a regular and ad hoc basis
Admin
Accurate and timely billings and reconciliation
Other
Proactively reach out to colleagues to provide support to other clients
Continually seek out areas to continue learning and developing your skill set