Specialist, Mobile Marketing

Hibbett • Birmingham, AL

10d

About The Position

The Specialist, Mobile Marketing is instrumental in executing mobile-first campaigns that drive customer engagement, retention, and revenue. The Specialist in Mobile Marketing utilizes a data-driven approach and prioritizes customer satisfaction to ensure the delivery of timely, relevant, and effective mobile communications. This role requires a blend of creative thinking, technical execution, and analytical rigor to support the growth of our mobile marketing program.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent work experience.
• 2-4 years of experience in digital or mobile marketing, preferably in retail or e-commerce.
• Hands-on experience with mobile marketing platforms.
• Strong understanding of customer segmentation, A/B testing, and performance analytics.
• Familiarity with mobile compliance standards and best practices.
• Excellent project management and organizational skills with a keen attention to detail.
• Strong written and verbal communications skills.

Responsibilities

• Execute SMS, push notification, and in-app messaging campaigns from concept through deployment, including segmentation, copywriting, QA, and performance tracking.
• Maintain the mobile marketing calendar and ensure alignment with broader brand and promotional strategies.
• Partner with merchandising, creative, and digital teams to support omnichannel campaigns and product launches.
• Support subscriber growth through acquisition tactics and lifecycle marketing strategies.
• Monitor and report on campaign KPIs (e.g., CTR, opt-out rate, conversion) and short code performance.
• Analyze campaign results and user behavior to optimize messaging strategies and improve ROI.
• Ensure compliance with legal and privacy regulations (e.g., TCPA, CCPA) and Brand guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees