Specialist, Global Creators & Influencers - NBA 2K
About The Position
Who We Are 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio which currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply! What We Need NBA 2K is looking for an organized and content-savvy Creator & Influencer Specialist to join our Global Creators & Influencers team. This is a high-impact entry point for a digital pro who lives and breathes games–including NBA 2K–and understands creator ecosystems, commissioned content production, and the role creators & influencers play in shaping the player experience in and out of the game. You will be a key engine behind executing our high-volume creator & influencer content pipeline, supporting campaigns from end to end. Responsibilities include data-driven talent scouting, coordinating commissioned content, ensuring deliverables are high-quality and scalable, and tracking success using analytics tools. You will connect creator & influencer marketing efforts across cross-functional partners including Social, Paid Media, and Product Marketing teams.
Requirements
- 1-2 years of experience in creator relations, influencer marketing, or content production, ideally in gaming. Internships count and are valued!
- Strong understanding of NBA 2K (or comparable live/sports game franchises) is required, including familiarity with the game, the community, and the culture.
- Knowledge of the tools and best practices across content platforms (YouTube, TikTok, Twitch, Instagram, X, etc).
- Power user of spreadsheets, project management tools, and collaborative tools like G Suite who genuinely enjoys keeping dozens of moving parts in order.
- Enthusiastic about producing scalable content and building creator-driven opportunities.
- Curious, proactive, and eager to grow!
- Ready to thrive in a fast-paced environment where priorities can shift quickly to meet demands for timely content.
Nice To Haves
- Fundamental proficiency in Adobe creative apps (Photoshop, Premiere Pro) is a plus.
Responsibilities
- Identify and vet both endemic NBA 2K creators and non-endemic (variety, lifestyle, entertainment) influencers who align with our brand voice.
- Maintain a database of partners including content specialization, platform, and performance.
- Coordinate creative briefs and timelines for commissioned content supporting Studio initiatives and Marketing beats.
- Track the flow of assets from briefing to outreach to final delivery, ensuring all creator outputs meet deadlines, technical specifications, and usage requirements.
- Organize, tag, and distribute finished creator assets to cross-functional partners such as Paid Media and Social, ensuring content is scaled across appropriate channels (YouTube, TikTok, Instagram, X, etc).
- Utilize analytics tools to report on the success of creator videos and livestreams for campaigns to inform future strategies.
- Support the execution of creator activations and events (e.g. NBA 2K Community Day preview events) that empower creators to produce impactful content and educate their communities.
- Help conceptualize and produce engaging ‘edutainment’ that effectively communicates key product messaging.
- Proactively surface standout content and emerging formats to inspire community-driven programming.
Benefits
- medical, dental, vision, and basic life insurance coverage
- 14 paid holidays per calendar year
- paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
- up to 10 paid sick days per calendar year
- paid parental and compassionate leave
- wellbeing programs for mental health and other wellness support
- family planning support through Maven
- commuter benefits
- reimbursements for fitness-related expenses
- eligibility to participate in our 401(K) plan and Employee Stock Purchase Program
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
