Specialist, Global Creators & Influencers - NBA 2K
About The Position
NBA 2K is looking for an organized and content-savvy Creator & Influencer Specialist to join our Global Creators & Influencers team. This is a high-impact entry point for a digital pro who lives and breathes games–including NBA 2K–and understands creator ecosystems, commissioned content production, and the role creators & influencers play in shaping the player experience in and out of the game. You will be a key engine behind executing our high-volume creator & influencer content pipeline, supporting campaigns from end to end. Responsibilities include data-driven talent scouting, coordinating commissioned content, ensuring deliverables are high-quality and scalable, and tracking success using analytics tools. You will connect creator & influencer marketing efforts across cross-functional partners including Social, Paid Media, and Product Marketing teams.
Requirements
- 1-2 years of experience in creator relations, influencer marketing, or content production, ideally in gaming. Internships count and are valued!
- Strong understanding of NBA 2K (or comparable live/sports game franchises) is required, including familiarity with the game, the community, and the culture.
- Knowledge of the tools and best practices across content platforms (YouTube, TikTok, Twitch, Instagram, X, etc).
- Power user of spreadsheets, project management tools, and collaborative tools like G Suite who genuinely enjoys keeping dozens of moving parts in order.
- Enthusiastic about producing scalable content and building creator-driven opportunities.
- Curious, proactive, and eager to grow!
- Ready to thrive in a fast-paced environment where priorities can shift quickly to meet demands for timely content.
Nice To Haves
- Fundamental proficiency in Adobe creative apps (Photoshop, Premiere Pro) is a plus.
Responsibilities
- Identify and vet both endemic NBA 2K creators and non-endemic (variety, lifestyle, entertainment) influencers who align with our brand voice.
- Maintain a database of partners including content specialization, platform, and performance.
- Coordinate creative briefs and timelines for commissioned content supporting Studio initiatives and Marketing beats.
- Track the flow of assets from briefing to outreach to final delivery, ensuring all creator outputs meet deadlines, technical specifications, and usage requirements.
- Organize, tag, and distribute finished creator assets to cross-functional partners such as Paid Media and Social, ensuring content is scaled across appropriate channels (YouTube, TikTok, Instagram, X, etc).
- Utilize analytics tools to report on the success of creator videos and livestreams for campaigns to inform future strategies.
- Support the execution of creator activations and events (e.g. NBA 2K Community Day preview events) that empower creators to produce impactful content and educate their communities.
- Help conceptualize and produce engaging ‘edutainment’ that effectively communicates key product messaging.
- Proactively surface standout content and emerging formats to inspire community-driven programming.
Benefits
- Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.
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What This Job Offers
Job Type
Full-time
Career Level
Intern
Education Level
No Education Listed
