Marketing Specialist - NBA

QuintEvents•Charlotte, NC

About The Position

We are looking for a proactive marketing professional to join our team. This is a fast-paced role for a driven individual to develop marketing content and initiatives supporting package sales for our NBA & WNBA partnerships. Your contribution to the organization will be to leverage your marketing background and experience to effectively support the team from our Charlotte, NC headquarters.

Requirements

Degree in Marketing, Business, Communications, or affiliated specialized area
Minimum 3 years’ experience with an understanding of digital marketing and content marketing
Solid knowledge of online platforms, marketing automation platforms, digital marketing tools, content management systems, and Google Analytics
Knowledge and experience in content marketing with an SEO/SEM focus
Experience developing email & social media campaigns
Ability to prioritize and make decisions proactively in a rapidly changing environment
Excellent written and verbal communication
Superb attention to detail and ability to multitask
A strong desire to learn and further develop your skills
Analytical skills to assess performance and make improvements
Friendly personality and the ability to quickly build rapport with colleagues, partners and suppliers
Ability to establish trust, be confident and credible, and build collaborative partnerships across time zones, geographies and cultures

Nice To Haves

Knowledge and experience working in or around the NBA, its events, and fan culture is preferred

Responsibilities

Assist with the development of the marketing strategy for the NBA Experiences & WNBA Experiences brands.
Work with the team to execute each marketing vertical to support the overall strategy including: Email Marketing, Website Content & SEO strategy, Social Media, Affiliate Relationships, Sales Collateral, etc.
Coordinate content and marketing needs for successful website and go-to-market launch plans.
Full capabilities in all marketing technologies (Google Analytics, Salesforce, marketing automation software and others) and pulling/analyzing all necessary information to provide actionable tasks for the company.
Support external relationships and respective marketing deliverables. These include but are not limited to, teams, sponsors, arenas/venues and global sales agent network.
Collaborate with Creative team on development of digital content.
Help grow brand awareness and market positioning.
Manage regular reporting and reviews with the leadership and marketing functional teams.
Identify new marketing opportunities that support department goals & strategy.
Action necessary decisions based on analysis of data and stats provided by team, including historical site performance, VTLs, customer acquisition cost, LTCs, lifetime value of customer, etc.