Marketing Specialist

Weee! Inc • Fremont, CA

3d • Onsite

About The Position

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.
Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.
This role is onsite 5 days a week in Fremont, CA

Requirements

• Job entails working with and requires bachelor’s degree in Global Communication, Marketing or related fields with Candidate must have 1-year professional experience in:
• Integrated marketing campaigns across digital and offline channels, including social media, influencer partnerships, and event activations.
• Proficiency in digital advertising platforms such as Meta Ads, Google Ads, YouTube, WeChat, and TikTok Shop.
• Marketing data analytics, campaign performance measurement, and optimization using analytics tools.
• Ability to create engaging marketing content by using Adobe Creative Suite, Canva, CapCut or AI-assisted creative tools.
• Experience in influencer marketing, partnerships management, user acquisition, and revenue growth strategies to drive awareness, conversion, and retention.
• Demonstrated ability in market research, go-to-market strategy execution, and full-funnel sales/engagement optimization.
• Employers will accept any suitable combination of education, training, or experience.
• Employer will accept a bachelor’s degree (or foreign equivalent) in one of the requisite fields followed by 1 year of experience in the position Marketing Specialist or related

Responsibilities

• Plan, develop, and execute multi-channel marketing campaigns focused on niche growth segments such as Gen Z and millennials.
• Manage digital advertising operations across Meta, Google, YouTube and apply data-driven strategies and AI-powered optimization to improve ROI and conversion rates
• Lead large-scale campaigns across online and offline channels to improve brand awareness, engagement, and marketing efficiency.
• Collaborate cross-functionally with Product, Engineering, and Design teams to launch new features and optimize user experience in alignment with company goals.
• Conduct market research and competitive analysis to identify trends, assess performance, and continuously refine marketing strategies.
• Prepare comprehensive campaign reports, providing data-driven insights and recommendations to guide strategic decision-making.

Benefits

• Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
• 401k, 4% company match
• Equity and Bonus
• Vacation, sick and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level