Marketing Specialist

Tawa Supermarket Inc•New York, NY

8d•Onsite

About The Position

We are seeking an outgoing, goal-oriented, and resourceful Marketing Specialist to join our team. This role will be responsible for developing and executing local marketing strategies for our East Coast stores, total of 8 stores in New Jersey, New York, Massachusetts, Virginia, Maryland. The ideal candidate will have a strong understanding of the Asian grocery landscape and be able to drive foot traffic, support store sales, and enhance the overall in-store experience.

Requirements

2–5+ years of marketing experience, with flexibility based on role level (Junior to Senior Marketing Specialist).
Strong working knowledge of digital marketing and social media platforms, including: Instagram, TikTok, Facebook, and other emerging social channels Experience with Meta Business Suite, TikTok Ads Manager, or similar tools preferred
Familiarity with analytics and performance tracking tools such as Google Analytics, social platform insights, and basic reporting dashboards.
Ability to track KPIs such as engagement, reach, foot traffic, and campaign performance, and adjust tactics accordingly.
Bilingual proficiency in English and Chinese (Mandarin or Cantonese) — spoken and written — required.
Strong interest in and understanding of the Asian grocery market, food culture, and multicultural consumer communities, including first- and second-generation Asian Americans.
Highly organized and self-motivated, with solid project management and time-management skills.
Ability to thrive in a fast-paced, multi-location retail environment while managing multiple priorities.
Strong communication and interpersonal skills, with comfort engaging both internal teams and customers.
Willingness to travel as needed to support store locations, events, and on-site marketing initiatives.
Must be legally authorized to work in the United States without current or future visa sponsorship.
Prolonged periods sitting at a desk and working on a computer
Must be able to lift up to 20-30 pounds at times

Nice To Haves

Experience in food, grocery, retail, CPG, or lifestyle brands strongly preferred but not required.
Hands-on experience executing local, retail, or community-based marketing campaigns is a plus.

Responsibilities

Execute local marketing strategies tailored to individual store locations to increase foot traffic and sales.
Plan and support in-store events, primarily on weekends, to create an energetic and engaging shopping environment.
Create, update, and manage in-store signage, promotional materials, and marketing assets.
Assist with competitive analysis and local market research to identify trends, opportunities, and areas for improvement.
Partner with store managers to enhance in-store presentation, merchandising, and overall customer experience.
Manage and post content for local social media and digital marketing campaigns, focusing on Millennial and Gen Z engagement.
Engage effectively with customers from diverse cultural backgrounds, including first- and second-generation Asian American communities.
Travel regularly to store locations to support on-site marketing activities and event execution.
Track basic marketing performance metrics and provide insights to help optimize campaigns.
Assist in building relationships with local media, influencers, and community partners.
Coordinate with vendors for promotional partnerships and in-store demonstrations.
Support customer loyalty programs and local promotions to improve customer retention.
Assist with seasonal marketing campaigns and peak sales initiatives.
Help manage marketing budgets by tracking expenses and ensuring activities stay within budget.
Prepare regular updates and reports on marketing activities and results for internal stakeholders.