MARKETING SPECIALIST

UHS•Lewisville, TX

About The Position

The Marketing Specialist will lead initiatives focused on lead generation, CRM optimization, and marketing automation. This role will leverage platforms such as Salesforce, HubSpot, and Definitive Healthcare to drive targeted campaigns, nurture customer relationships, and support revenue growth. Quality care is our passion; improving lives is our reward. Horizon Health, a subsidiary of Universal Health Services, is a leading behavioral services management company. Horizon Health Behavioral Health Services has been leading the way in partnering with hospitals to manage their behavioral health programs for over 40 years. With an unparalleled breadth of services, Horizon Health has singular expertise in behavioral health conditions and comprehensive care settings. Whether it involves the planning, development and implementation of a new behavioral health service line, or the successful management of an existing behavioral health service, Horizon Health has extensive expertise in successfully addressing concerns unique to hospital-based programs. One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (NYSE: UHS) has built an impressive record of achievement and performance, growing since its inception into a Fortune 500 corporation. Headquartered in King of Prussia, PA, UHS has 99,000 employees. Through its subsidiaries, UHS operates 28 acute care hospitals, 331 behavioral health facilities, 60 outpatient and other facilities in 39 U.S. States, Washington, D.C., Puerto Rico and the United Kingdom. For more information about the position, contact Courtney Eble, Healthcare recruiter, at [email protected]

Requirements

Bachelor degree in marketing or related field required
3-5 years of marketing experience required
3+ plus years of experience in B2B marketing, preferably in healthcare or technology
Must be a self-starter with the ability to work in ambiguous online environments
Experience with email marketing, SEO/SEM and content marketing
Familiarity with healthcare industry trends and compliance standards

Nice To Haves

Certified Salesforce Administrator preferred

Responsibilities

Develop and execute multi-channel marketing campaigns to generate qualified leads using Salesforce, HubSpot and Lead Gen
Utilize Trilliant and Definitive Healthcare to identify and segment healthcare industry prospects.
Monitor and optimize campaign performance using HubSpot and Salesforce analytics.
Assist in marketing and advertising initiatives, i.e., social media campaigns, websites, etc.
Manage and maintain Salesforce and HubSpot databases to ensure data integrity and segmentation accuracy.
Design and implement automated workflows for lead nurturing and customer engagement.
Collaborate with sales teams to align marketing efforts with pipeline goals.
Analyze customer data to identify trends and opportunities for personalized outreach.
Support lifecycle marketing strategies to improve retention and upsell opportunities.
Ensure consistent messaging and branding across all touchpoints.
Assist in copy and collateral development - PowerPoint decks, Sales one-pagers, presentations, etc.
Develop Ideal customer profile by leveraging data provided by Trilliant/Definitive Health and other tools
Track and report data regarding target demographics and the company’s marketing efforts.
Track KPIs such as conversion rates, engagement metrics, and ROI.
Prepare regular reports and dashboards for leadership review.
Recommend improvements based on data insights
Performs other duties as assigned/required by this position as it pertains to business marketing objectives