Casting Director, UGC Creators

Everyday Dose Inc.

About The Position

The Casting Director for UGC Creators is responsible for finding, vetting, and managing creators who authentically represent Everyday Dose across performance marketing and lifecycle channels. This role is not about influencer partnerships or brand deals. It is about casting real people with real presence who can deliver high-performing, believable, on-brand content at scale. You will own the creator pipeline end-to-end from sourcing and auditions, to ongoing performance feedback, ensuring we consistently work with creators who convert, retain trust, and feel unmistakably Everyday Dose.

Requirements

3–6+ years experience in: UGC casting, creator management, performance creative operations, influencer marketing with a performance lens
Deep understanding of: What makes UGC convert (and what kills trust) and platform-native content styles
Highly organized, proactive, and opinionated (in a good way)
Strong taste and intuition but grounded in results
Comfortable working cross-functionally and fast

Responsibilities

Source UGC creators across platforms (TikTok, Instagram, YouTube Shorts, etc.)
Identify creators who: Feel credible and trustworthy on camera, speak naturally about wellness, routines, and real lif, and align with Everyday Dose’s core customer (especially women 35–55)
Cast creators for: Paid social ads, testimonials, educational content, lifestyle and ritual-driven creative, and maintain a high-quality, diverse creator roster
Develop audition briefs and prompts
Evaluate creators on: On-camera presence, believability, emotional resonance, ability to follow directions, and performance potential (not just vibes)
Pressure-test creators for repeatability and longevity, not one-off hits
Own creator onboarding, expectations, and ongoing communication
Partner with Creative Strategy to: Match creators to the right creative territories and provide feedback based on performance data
Manage creator output volume, timelines, and consistency
Build long-term relationships with top-performing creators
Work closely with Growth and Creative to understand: Which creators perform, why they perform, and when they fatigue
Use performance data to refine casting decisions
Sunset underperforming creators and scale winners with intention
Build scalable systems for: Creator sourcing, tracking performance by creator, contracting and usage rights
Help establish best practices around creator diversity, authenticity, and brand safety