Specialist, Field Marketing

Red Bull•Miami, FL

1d•$60,000 - $90,000

About The Position

Reporting to the Manager of Field Marketing, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull the number one brand in their region. The FMS serves as the face of Red Bull in their local market in the most relevant way, aligned with global and national strategies and priorities. The FMS is responsible for gathering key local insights by building strong networks with specific communities and environments, including key local creators. They provide input to help create and implement innovative marketing initiatives that address local needs and characteristics across the four pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications, while leveraging both On-Premise and Off-Premise channels. The Field Marketing Specialist works primarily in the field, managing a local team of Student Marketeers, and brings the World of Red Bull to life on campus and in the market, reaching new consumers at their key entry points.

Requirements

2+ years of marketing experience.
Proven experience leading teams and managing people.
A strategic thinker who takes initiative, assumes ownership, and gets things done.
A natural connector with excellent communication and networking skills, able to open doors and generate enthusiasm for ideas.
Possesses a strong “can-do” attitude, strives for excellence, and pays close attention to detail in every project.
Demonstrated leadership and motivational skills, with the ability to build and nurture a team-oriented environment.
Strong analytical, planning, budgeting, and project management skills.
A creative thinker with a proven record of implementing new ideas and evaluating their outcomes.
Holds a bachelor’s degree or has equivalent professional experience.
Fluent in English; proficiency in additional languages is an advantage.
Excellent communication skills, including strong presentation and training abilities.
Holds a valid U.S. driver’s license.

Responsibilities

CONSUMER COLLECTING PROGRAM MANAGEMENT Set clear goals with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) to drive product trial that engages new users and grows the consumer base both on and off campus in your region.
Communicate clear expectations and guidelines to Student Marketeers so they can effectively plan and execute trial-driving activities in market and within student life during key moments and consumption occasions.
Ensure a strong sales support program is in place to drive distribution, energize the trade, and improve in-store visibility in and around universities.
Work with your team to create exciting and relevant university initiatives that build brand awareness and brand love among students.
Use program tools and reporting features to manage an effective program that focuses on the right student groups, tracks performance, and identifies opportunities to reach new consumers, thereby enabling a smarter program.
Coach and empower each team member in the planning process to ensure a constant flow of fresh mission ideas to grow the user base.
Manage sampling requests both externally and internally, ensuring they align with broader priorities.
Ensure effective interactions with consumers to drive positive trial, addressing barriers and overcoming negative perceptions when necessary.
PEOPLE MANAGEMENT Source and hire Student Marketers who are an uncompromising fit with the brand and who have the right skills and attitude toward all business priorities.
Implement and maintain national recruitment, onboarding, and training modules to ensure consistency.
Train and lead Student Marketers using an empowerment-based approach, enabling them to take ownership of their targets, drive business impact, and create development pipeline opportunities for top-performing Student Marketers.
Lead a strong Team Leader program.
PREMIUM APPEAL OF LOCAL PRIDE Create and support key events, experiences, and marketing opportunities that align with Red Bull’s brand values and are relevant to local consumers—both in the wider market and on campus—with a strong focus on participation.
Help deliver a program that achieves the right balance of, and involvement with, third‑party event properties in the most relevant sports and cultural scenes, both on and off campus.
Identify local opinion leaders at the collegiate and market levels within Red Bull–relevant scenes, and work with the Field Marketing Manager (FMM) to introduce them to the World of Red Bull.
Play a key role in the flawless implementation of national and global events and projects.
Integrate indirect sampling initiatives into the plan to broaden reach, especially in hard‑to-access moments and environments where we can surprise consumers.
Activate national pillars, events, and global brand projects in and around universities, ensuring they support and reflect the core program objectives.
MARKETING INNOVATION Work closely with the FMM to develop, take ownership of, and implement new, locally relevant ideas that complement the activation of global and national initiatives.
Involve the Consumer Collecting team in generating ideas for the field, and make use of their personal university lifestyles to identify technology-, digitally-, and socially-driven consumer trends at an early stage.
Lead the creative process with Student Marketeers to ensure a constant flow of new ideas for building loyalty within the student audience (e.g., through focus groups).
Develop a strong understanding of the consumer landscape, and determine how to approach and reach different types of consumers in various consumption occasions and in relevant ways, using both direct and indirect sampling.
ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE Act as a role model and consistently embody Red Bull’s values, using a motivating and inspiring tone of voice.
Ensure that the appropriate programs are set up in the right locations to reach the target audience, and remain flexible with resources so that we are always focusing our efforts where they will be most effective.
Increase efficiency in our programs by using the available tools to set us up for success.
Support the local logistics system by ensuring that the right tools, warehousing, and management structures are in place to meet local needs, while maintaining a premium appearance and high standards of tool management.
Support the national operations team in managing product stock with discipline and accuracy.
Carry out regular maintenance and management of program tools, the Mini fleet, and other branded items to ensure they are always presented and maintained in a premium manner.